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Previa: The Quiet Giant of French Workplace Health
How a €18.5M revenue consultancy dominates without scaling globally
Previa isn't chasing unicorn status—it's building an empire on the unsexy foundation of workplace health. With 84 employees generating €18.5M in revenue, this French boutique consultancy proves that deep vertical dominance beats broad horizontal expansion every time.
"Previa doesn't sell software—they sell compliance, prevention, and peace of mind to French HR directors drowning in labor regulations."
The B2B2C Trojan Horse
Previa's genius lies in its dual customer model. They sell to HR departments (B2B) but serve employees (B2C), creating sticky relationships that resist competitive pressure. Every intervention—whether ergonomic assessment or stress management—creates multiple touchpoints, making churn mathematically improbable.
Revenue per Employee: The Real Metric
At €220K revenue per employee, Previa operates in the premium tier of consulting. This isn't a volume play—it's a precision strike. Their 84-person team likely consists of high-seniority health and QVCT specialists, not junior associates. The low website traffic (1,888 visits) confirms they're not inbound-driven; they're relationship-driven.
The data reveals a fascinating paradox: Previa's organic search traffic is 49% of total visits, yet their top keywords are brand terms ('previa', 'prévia') plus generic French phrases like 'appréhender' and 'tms des gestion tpe'. This suggests they're not competing on SEO—they're capturing existing demand. Their real moat is offline relationships, regulatory expertise, and deep integration with French labor law.
- Zero global expansion: 100% French market focus creates regulatory moat
- Tech stack is utilitarian (jQuery, Bootstrap) - they're not building products, they're delivering services
- No funding, no VC pressure - likely bootstrapped or privately held
- LinkedIn presence suggests B2B social proof over broad marketing
The Anti-SaaS Playbook
Previa proves that in regulated industries, deep vertical expertise and relationship capital beat technology and scale. Their €18.5M revenue on 84 employees isn't a bug—it's the feature of a business built on trust, not code.
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Open Graph Image
https://previa.fr/wp-content/uploads/2024/02/femme-grand-sourire.jpg
Meta Tags
Prévia : Cabinet conseil Santé et Qualité de Vie au Travail (QVCT)
Prévia accompagne et conseille les DRH et dirigeants d'entreprise à développer la qualité de vie au travail pour préserver le capital humain!
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About previa.fr
Prévia accompagne et conseille les DRH et dirigeants d'entreprise à développer la qualité de vie au travail pour préserver le capital humain!
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Technology Stack
previa.fr uses 12 technologies across their website including PHP, WordPress, Google Tag Manager, Google Analytics, and more.
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PHP
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WordPress
Analytics & Marketing
Google Tag Manager, Google Analytics
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Web Standards
Twitter Cards, RSS
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
previa.fr receives approximately 1.9K monthly visitors and ranks #7,643,007 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:56 on the site.
The majority of previa.fr's traffic comes from .
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