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Aria Care Partners: The Invisible Giant of Senior Care
How a 68-person team built a $16M onsite healthcare empire for nursing homes
While most healthcare startups chase direct-to-consumer apps, Aria Care Partners quietly dominates a $40B niche: bringing dentists, podiatrists, and vision specialists directly into skilled-nursing facilities. They've built a moat where others see a grind.
"Their website traffic is zero, but their revenue is $16.5M. That's not a bug—it's a business model."
The B2B2C Genius Move
Aria doesn't market to seniors. They market to nursing home administrators. While competitors burn cash on Google Ads targeting families, Aria's VP of Business Development (Bill Barr) builds relationships with facility managers who control patient referrals. The result? Zero customer acquisition cost per patient and contracts that lock out competitors.
The Onsite Advantage
Traditional mobile dentistry requires transporting frail seniors—a logistical nightmare with 30% no-show rates. Aria's model eliminates this by setting up portable clinics in facility common rooms. They've turned operational complexity into a competitive moat: few national players can manage the scheduling, equipment logistics, and credentialing across 50 states.
The tech stack reveals their priorities: jQuery, Slick, and Bootstrap—not exactly cutting-edge. Their website is an afterthought because their sales happen through relationships, not SEO. This is a classic case where digital presence inversely correlates with operational excellence. While they're building physical infrastructure, they're ignoring digital infrastructure—a strategic tradeoff that's working.
- Single point of contact for nursing homes: One contract covers dental, vision, hearing, and podiatry
- Regulatory moat: Managing Medicare/Medicaid billing across 50 states creates high barriers to entry
- Scalable model: Each facility visit generates multiple patient encounters, maximizing revenue per trip
- Aging demographics tailwind: 10,000 Americans turn 65 daily, and 1.4M live in nursing homes
The Unsexy Billion-Dollar Playbook
While VCs chase AI and telehealth apps, Aria proves that boring, operational excellence in overlooked verticals still prints money. Their real moat isn't tech—it's the trust of 68 facility managers who won't risk switching providers.
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Aria Care Partners is the national leader in providing onsite dental, vision, hearing, and podiatry care for anyone living in skilled-nursing communities.
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About prevmed.org
Aria Care Partners is the national leader in providing onsite dental, vision, hearing, and podiatry care for anyone living in skilled-nursing communities.
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prevmed.org uses 7 technologies across their website including reCAPTCHA, Google Tag Manager, Google Analytics, Bootstrap, Tailwind CSS, and more.
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Bootstrap, Tailwind CSS
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prevmed.org receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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