In a world dominated by TikTok filters and Instagram Reels, a tiny 6-person team in 'undefined' (likely the US) is quietly running a $400K/year business doing one thing perfectly: creating Live GIFs for iPhone. Priime isn't chasing virality; it's monetizing a niche obsession.

"They don't need millions of users. They just need the right 2,280 visitors to convert at a rate that keeps a small team profitable."

The founder lineup is intriguing: Joe Pestro (Co-founder) and Andrew Ng (Founder and iOS). The iOS specialization is critical—this is a mobile-first product with no web presence. The absence of a public funding round suggests they're bootstrapped or funded quietly, focusing on profitability over growth-at-all-costs.

• Revenue model: Likely in-app purchases or subscriptions (common for utility apps)
• Traffic source: Dominated by branded search, not paid acquisition
• Tech stack: AWS-heavy, suggesting backend complexity for media processing
• Team size: Ultra-lean (6 people) for a $400K revenue business
• Market position: Owns the 'Live GIF' niche with minimal competition