prima.law
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The $0.6M Legal Tech Stealth Giant
How a tiny 8-person team is quietly automating US immigration forms for 15K+ monthly users
In a market dominated by billion-dollar legal tech giants, prima.law is executing a classic 'small team, big impact' play. With just 8 employees and $600K in revenue, they're pulling in 15,817 monthly visits—75% of which come directly from lawyers who've already adopted their workflow.
"They're not building a platform—they're building a single, indispensable utility for immigration lawyers."
The Immigrant Lawyer's Silent Partner
prima.law's traffic reveals a focused, professional user base. With keywords like 'USCIS receipt number' and 'receipt number on green card' dominating their search profile, they've clearly identified a painful, high-frequency workflow. The 75% direct traffic is the real story—this isn't accidental discovery, it's daily habit. Lawyers aren't just visiting; they're returning to a tool that's become essential to their practice.
The 8-Person Powerhouse
While competitors chase feature bloat, prima.law's tiny team (CEO James Betzold and full-stack developer Edwin Ordónez lead the charge) has achieved something remarkable: $600K in revenue with just 8 people. That's $75K per employee—a lean efficiency that suggests either extreme automation or a laser-focused product-market fit. Their tech stack (jQuery, Bootstrap, Cloudflare) isn't cutting-edge, but it's stable, fast, and built for scale.
The keyword data tells the story of a product that's found its niche. 'Prima' alone drives 162K monthly searches—likely brand recognition bleeding into other markets. But the real gold is in the specificity: 'judicial counsel forms' (500 monthly searches) and 'uscis receipt number' (1,390 monthly searches) reveal a strategy of owning entire workflows rather than chasing broad market share.
- 75% direct traffic suggests lawyers have bookmarked the tool as part of their daily workflow
- 8 employees generating $600K revenue = exceptional per-capita efficiency
- Niche keyword strategy targeting specific immigration form workflows
- Low-tech but reliable stack (jQuery, Bootstrap) optimized for performance
The Stealth Giant Playbook
While others chase VC funding, prima.law is building a $600K revenue machine with 8 people. The question isn't whether they'll scale—it's whether they'll remain stealth forever.
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Case Management with Integrated Legal Forms – Automated Form Filling for Lawyers
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Technology Stack
prima.law uses 18 technologies across their website including YouTube Embed, Font Awesome, HSTS, and more.
Video
YouTube Embed
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Security
HSTS
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PHP
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WordPress
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Cloudflare
Traffic & Audience
prima.law receives approximately 15.8K monthly visitors and ranks #1,050,521 globally. The website has a bounce rate of 10% with visitors viewing an average of 11.3 pages per visit. Users spend an average of 11:32 on the site.
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