primus.ca
primus.ca
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Primus: The Canadian Telecom That Won't Die
A legacy ISP's fight for relevance in the era of fiber and 5G
In a Canadian telecom landscape dominated by the Big Three, Primus.ca operates as a stubborn ghost in the machine—profitable, persistent, and powered by a customer base that refuses to leave.
"Primus isn't competing on speed or innovation—they're winning on inertia and the mathematics of retention."
The Sticky Customer Base
With 65% of traffic being direct and 'primus' generating over 71,000 monthly searches, Primus has achieved what every startup dreams of: extreme customer stickiness. The 1.3/5 Trustpilot rating (82 reviews) reveals a love-hate relationship, but the numbers don't lie—these customers aren't leaving. They're logging into 'my primus' (370 monthly searches) and staying put.
The Legacy Playbook
Primus operates on a time-tested telecom formula: acquire customers, lock them into bundles, and minimize churn. With 29% organic traffic and keywords like 'primus internet' (3,150 monthly searches), they're not chasing growth—they're defending territory. The tech stack is notably absent from detection, suggesting either legacy systems or minimal digital transformation investment.
The leadership team tells the story: Maureen Boulay (Planning and Change), Christopher Millar (Commercial Voice Services), Andrew Young (State Sales). This is a company focused on operational efficiency, not disruption. Voice services remain central, even as the world moves to data-first.
- Revenue per employee: ~$455K (exceptionally high for telecom)
- Traffic concentration: 82% from 'undefined' (likely Canada)
- Search dominance: 'Primus' alone drives 71K+ monthly searches
- Direct traffic supremacy: 65% bypass search entirely
The Profitable Ghost
Primus proves that in telecom, retention beats innovation—until the infrastructure finally crumbles.
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Reviews (20)
I had some financial disputes with this…
I had some financial disputes with this company and they decided not to take any money from me so as not to spoil our relationship. So now I have the best memories of the company Primus.
I wouldn't call it reliable internet
I wouldn't call it reliable internet, but you do get internet for 8-10 hours of a 24 hour day. If you need consistent internet then its probably not a good choice.
My experience with Primus.ca's service…
My experience with Primus.ca's service has been, to put it mildly, deeply unsatisfactory. From inconsistent service to technical support that feels like a deliberate waste of time, it's been a frustrating journey that I wouldn't wish on anyone. The core issue lies with their technical support, which is, at best, ineffective. When you finally get through after what often feels like an eternity on hold, you're met with a barrage of account verification questions that are shockingly intrusive. I've been asked about my specific service plan and even my bank's name – questions more personal and detailed than those posed by my own financial institution. It's baffling and frankly, quite alarming, how much personal information they demand just to assist with a service issue. This level of interrogation before even addressing the problem is a significant hurdle and a major turn-off. Beyond the intrusive questioning, the actual technical assistance provided is often lacking. It feels as though agents are ill-equipped to handle complex issues, leading to endless transfers between departments and a cycle of repeating the same information without resolution. This not only prolongs the problem but also adds to the immense frustration, making you question the value of even calling them in the first place. In summary, if you're considering Primus.ca for your service needs, be prepared for a potentially poor customer experience. Their technical support is a significant weak point, characterized by intrusive verification processes and a general inability to provide effective assistance, turning what should be a simple support call into a prolonged and irritating ordeal.
Incompetent
The employees all have such a heavy Indian accent I can barely understand them. They overcharged me because they are incompetent and now I have to wait 2 months for a refund and I am paying interest on my credit card on their mistake. The internet is horribly slow as well and I have only been with them a couple of months. Definitely will be looking for another provider. Not sure how you stay in business Primus.
I had internet disconnection for over…
I had internet disconnection for over 10 days and they refused to send a technician because they were not based in Calgary!! terrible service and terrible connection
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About primus.ca
Company Overview
Traffic & Audience
primus.ca receives approximately 190.3K monthly visitors and ranks #159,472 globally. The website has a bounce rate of 27% with visitors viewing an average of 6.5 pages per visit. Users spend an average of 2:42 on the site.
The majority of primus.ca's traffic comes from undefined, undefined, .
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This page provides publicly available information about primus.ca. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit primus.ca directly at https://primus.ca.