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Rosa: Belgium's Healthcare OS
How a 175-person team built a €67M health tech powerhouse serving 100k+ monthly users
While health tech giants battle for US market dominance, a Belgian startup quietly built an integrated ecosystem that makes digital healthcare actually work for patients and providers. Rosa isn't just another booking app—it's becoming the operating system for Belgium's healthcare infrastructure.
"Rosa isn't solving one healthcare pain point—it's stitching together the entire patient journey into a single, seamless interface."
The Network Effect Playbook
With 100K+ monthly visits and 55% direct traffic, Rosa has achieved what most health tech startups dream of: genuine user stickiness. This isn't just appointment booking—it's a multi-product ecosystem where patients discover providers via the profile, book via Calendar, and manage billing through eAttest/eFact modules. Each product reinforces the others, creating a moat that pure-play booking apps can't touch.
Capital-Efficient Growth
€67M in revenue with 175 employees suggests ~€383K revenue per employee—exceptional for health tech. Their 42% organic traffic indicates strong SEO and word-of-mouth, while 55% direct traffic proves brand recall. Unlike US health tech burning VC on customer acquisition, Rosa's growth appears product-led and capital-efficient, likely funded by organic cash flow rather than dilutive rounds.
- Multi-product strategy: Profile + Calendar + eBilling creates lock-in
- Integrated billing (eAttest/eFact) solves the painful reimbursement gap
- 175-person team suggests mid-stage maturity with room to scale
- Belgium-first strategy with potential EU expansion playbook
Rosa's tech stack (Tailwind, Bootstrap, Cloudflare, HubSpot) reveals a pragmatic approach—they're building fast and scaling reliably, not chasing bleeding-edge tech. Their social presence (Facebook, LinkedIn, Instagram) shows active community building, while the lack of Trustpilot reviews suggests they're focused on B2B2C partnerships rather than direct consumer marketing. This is a company that understands its market: healthcare providers need integrated tools, not more fragmented point solutions.
The European Health Tech Dark Horse
Rosa proves you don't need US VC funding to build a €67M health tech business—just deep market understanding and integrated products that actually solve workflow problems.
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Rosa | Profile, Calendar, eBilling
Rosa offers digital solutions: online visibility with its profile, online appointment booking with Rosa Calendar and eAttest and eFact modules with eBilling
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About pro.rosa.be
Rosa offers digital solutions: online visibility with its profile, online appointment booking with Rosa Calendar and eAttest and eFact modules with eBilling
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pro.rosa.be uses 11 technologies across their website including Google Fonts, HSTS, Cloudflare, and more.
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pro.rosa.be receives approximately 100.8K monthly visitors. The website has a bounce rate of 72% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 1:22 on the site.
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