probo.nl
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Probo: The Dutch Print Powerhouse
How a niche B2B printer commands 76% direct traffic and $35M revenue.
While the print industry shrinks, Probo dominates the Netherlands by owning a single, lucrative niche: the print professional. They don't sell to end-users; they sell to the people who sell printing.
"In a dying industry, Probo thrives by ignoring the consumer and owning the middleman."
The B2B2C Moat
Probo’s genius is its exclusionary model. They explicitly state: 'Print voor printprofessionals.' By refusing to sell directly to consumers, they avoid the chaotic race to the bottom on price comparison sites. Their 58,468 monthly visits aren't bargain hunters; they are designers and agencies fulfilling orders. This results in a staggering 76% direct traffic share—indicating extreme loyalty and high customer lifetime value.
The Tech Stack Paradox
Despite being a traditional manufacturer, Probo’s tech stack is surprisingly modern. They utilize Vite, PWA (Progressive Web Apps), and Tailwind CSS for a snappy user experience. However, the reliance on jQuery and Bootstrap suggests legacy systems are still in play. The mix of modern frontend frameworks with older backend technologies reveals a company in transition—scaling up digital capabilities while maintaining operational stability.
The revenue figure of $35M for 272 employees suggests a highly efficient operation, roughly $128k revenue per employee. This isn't a low-margin commodity printer; it's a specialized fulfillment partner. Their organic search strategy is defensive, ranking for specific terms like '510 grams pvc' rather than broad keywords, effectively filtering for qualified leads.
- Niche Dominance: Exclusively serving print professionals, not consumers.
- Traffic Anomaly: 76% direct traffic indicates a sticky, high-usage platform.
- Tech Hybrid: Modern frontend (Vite, Tailwind) meets legacy backend.
- Low Visibility: Surprisingly low global rank (#418k) for a $35M revenue business.
The Silent Giant of Dutch Print
Probo proves that in a commoditized market, owning the middleman is more profitable than chasing the end-user.
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Probo.nl - Print voor printprofessionals - Probo
Probo is er exclusief voor printprofessionals: jij ontwerpt en adviseert, wij drukken en bezorgen jouw printproducten.
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Reviews (2)
be careful with putting large money…
be careful with putting large money into it. They are not regulated and if it goes bankrupt tomorrow or runs away with your money, nothing you can do. They do not have grievance redress mechanisms and investments are settled at the whims of their team. I once pointed out a mistake in their settlement and they refused to make updates, resulting in a loss of money
They are not really serious about…
They are not really serious about customers. After exchanging couple emails suddenly they lost interest without any explanation.
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About probo.nl
Probo is er exclusief voor printprofessionals: jij ontwerpt en adviseert, wij drukken en bezorgen jouw printproducten.
Company Overview
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Technology Stack
probo.nl uses 15 technologies across their website including YouTube Embed, Algolia, hCaptcha, and more.
Video
YouTube Embed
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Algolia
Security
hCaptcha
CMS
Prismic
E-commerce & Payments
Magento
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Segment, Mixpanel, Google Tag Manager
Traffic & Audience
probo.nl receives approximately 58.5K monthly visitors and ranks #418,564 globally. The website has a bounce rate of 28% with visitors viewing an average of 6.1 pages per visit. Users spend an average of 9:14 on the site.
The majority of probo.nl's traffic comes from undefined, undefined, .
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This page provides publicly available information about probo.nl. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit probo.nl directly at https://probo.nl.