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The SaaS Intelligence Playbook
How Productiv is building the system of record for AI and SaaS spend
In a world where every employee is a CIO with a corporate credit card, Shadow AI isn't a risk—it's an inevitability. Productiv isn't just tracking licenses; they're building the financial and security backbone for the chaotic era of AI-driven software.
"Productiv isn't counting software seats; they're auditing the new frontier of Shadow AI before it becomes a compliance nightmare."
The Enterprise Bottleneck
With 197 employees and $29.6M in revenue, Productiv is scaling efficiently at roughly $150k revenue per employee. They aren't building for the startup crowd; their product signals scream enterprise. The 51% direct traffic indicates that IT leaders and CFOs aren't discovering them via SEO—they're seeking them out by name. This is a brand built for the boardroom, not the blogroll.
The AI Visibility Gap
The raw data reveals a telling search pattern: users aren't just looking for 'productivity software.' They are searching for 'master service agreement vs service level agreement' and 'data on how many workplace apps there are.' This signals that Productiv's audience is currently in the pain phase—drowning in vendor contracts and unmanaged app sprawl. Productiv capitalizes on this by positioning itself not as another app, but as the governance layer over the chaos.
Productiv’s tech stack (jQuery, Tailwind, Bootstrap) suggests a focus on robust functionality over bleeding-edge frontend trends. They are shipping features that work for complex enterprise environments rather than chasing modern web aesthetics. This pragmatic approach aligns with their value proposition: reliability over flash. They are the 'system of record'—a title that demands stability, not novelty.
- Shadow AI Detection: Identifying unauthorized AI tools before they leak data.
- Renewal Automation: Moving from reactive panic to proactive negotiation.
- Portfolio-Wide Visibility: A single pane of glass for SaaS spend and usage.
The Verdict: The CFO's New Best Friend
Productiv is positioning itself as the essential infrastructure for the AI-first enterprise. As AI tools flood the market, their 'system of record' becomes a system of survival.
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Productiv: SaaS & Shadow AI Visibility, Spend & Renewals
Stop searching in the dark for your SaaS and AI. Productiv delivers real-time visibility across your entire portfolio—spot Shadow AI, ensure secure data usage, cut duplicate spend, and automate renewals. Balance risk and innovation with the system of record for SaaS and AI management.
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About productiv.com
Stop searching in the dark for your SaaS and AI. Productiv delivers real-time visibility across your entire portfolio—spot Shadow AI, ensure secure data usage, cut duplicate spend, and automate renewals. Balance risk and innovation with the system of record for SaaS and AI management.
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productiv.com uses 28 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, HSTS, and more.
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YouTube Embed
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Font Awesome, Google Fonts
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Traffic & Audience
productiv.com receives approximately 10.1K monthly visitors and ranks #2,113,388 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:26 on the site.
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