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Profisee: The Quiet Giant of Master Data
How a $28M revenue company dominates MDM without the hype
In a market obsessed with AI noise, Profisee plays the long game of data truth. With 181 employees and $28.2M in revenue, they're not chasing buzzwords—they're building the foundational layer that makes enterprise AI actually work.
"Master Data Management isn't sexy, but it's the bedrock of every successful data strategy. Profisee owns the bedrock."
The Silent Enterprise Workhorse
Profisee's traffic profile reveals a classic enterprise play: 41% direct traffic signals strong brand recall and existing customer relationships. The 42% organic search share shows they're not buying attention—they're earning it through technical authority. When CTOs search 'medallion architecture' (16,790 monthly searches) or 'master data' (17,070), Profisee appears in the conversation. This isn't consumer SaaS; it's infrastructure-grade software where trust outweighs flash.
The Data Governance Vacuum
The search data tells a revealing story: 'profisee' alone generates 810 monthly searches—more than their own brand name. Why? Because enterprises are drowning in fragmented data systems. While competitors chase AI hype, Profisee solves the unglamorous problem of data consistency. Their leadership team—Len Finkle, David Ferguson, Malcolm Hawker—reads like a data strategy dream team. This isn't a feature company; it's a philosophy company betting that clean data beats clever algorithms every time.
The tech stack is pragmatic, not trendy. jQuery and Bootstrap might feel dated to Silicon Valley, but they're battle-tested and reliable—exactly what enterprises want. No unnecessary frameworks, no bleeding-edge experiments. This is software built for longevity, not venture rounds. The $2.12M funding on $28.2M revenue is particularly telling: they're capital-efficient, likely bootstrapped or operating with minimal dilution. In a market where companies burn $50M to hit $20M ARR, Profisee's model is refreshingly sane.
- Capital efficiency: $2.12M funding on $28.2M revenue (12.8x efficiency ratio)
- Search dominance: Owns high-intent 'master data' and 'medallion architecture' keywords
- Enterprise stickiness: 41% direct traffic indicates strong customer retention
The Unsexy Winner
Profisee isn't building for a Series B headline—they're building for the Fortune 500 CTO who needs data that doesn't lie. In 2024, that's the only bet that matters.
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Profisee • Enterprise Master Data Management
Fueled by AI. Critical for AI. Profisee master data management applies AI across the MDM journey to accelerate time-to-value and deliver the trusted data critical for AI and analytics outcomes. GET A DEMO Watch a 90-second overview Profisee’s Master Data Management — Trusted by Global Industry Leaders MDM in 20 seconds Create a consistent view […]
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profisee.com uses 30 technologies across their website including YouTube Embed, Font Awesome, HSTS, and more.
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profisee.com receives approximately 40.1K monthly visitors and ranks #798,779 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:20 on the site.
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