proformex.com
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Proformex: The Data Bridge for Annuities
Turning complex insurance portfolios into actionable intelligence for financial professionals.
The annuity and life insurance market is a $9 trillion behemoth, yet it runs on spreadsheets and fragmented data. Proformex is the operating system designed to bring this archaic industry into the modern data era, giving financial professionals a real-time view of their portfolios.
"In an industry drowning in PDFs and legacy systems, Proformex isn't just a tool—it's a lifeline for data-driven advisors."
The Niche Audience
Proformex targets a specific, high-value user: the independent financial advisor managing complex annuity and life insurance portfolios. With 113 employees and $14.7M in revenue, they have found product-market fit in a vertical that is notoriously resistant to digital transformation. Their high direct traffic (74%) indicates a sticky user base returning to the platform daily, a strong signal of utility over vanity metrics.
The SEO Strategy
Their organic search strategy reveals a sophisticated understanding of advisor intent. They rank for high-volume, industry-specific terms like 'comdex' (1,620 volume) and 'cois' (1,730 volume)—jargon that signals deep integration into the insurance workflow. This isn't generic financial advice; it's targeted acquisition of professionals actively seeking technical solutions for carrier ratings and certificates of insurance.
The tech stack reveals a pragmatic approach. Utilizing jQuery, Bootstrap, and Google Analytics, the focus is on stability and measurement rather than chasing the latest frontend frameworks. This aligns with their user base: financial professionals who prioritize reliability and speed over flashy animations. The lack of a public funding round suggests they are bootstrapped or profitable, a rarity in the 'growth-at-all-costs' fintech landscape.
- Data Aggregation: Centralizes scattered carrier data into a single dashboard.
- Client Reporting: Automates the generation of performance reports for end-clients.
- Carrier Analytics: Provides insights into carrier performance and product comparisons.
The Silent Giant of Insurtech
While others chase consumer hype, Proformex is quietly building the infrastructure for the professional insurance market.
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Annuity & Life Insurance Data Platform | Proformex
Turn annuity and life insurance data into actionable insights. Proformex helps financial professionals analyze, share, and act on current portfolio data.
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About proformex.com
Turn annuity and life insurance data into actionable insights. Proformex helps financial professionals analyze, share, and act on current portfolio data.
Company Overview
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Technology Stack
proformex.com uses 23 technologies across their website including Google Fonts, PHP, Squarespace, WordPress, and more.
Fonts
Google Fonts
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PHP
CMS
Squarespace, WordPress
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
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Calendly
Traffic & Audience
proformex.com receives approximately 15.3K monthly visitors and ranks #1,053,627 globally. The website has a bounce rate of 16% with visitors viewing an average of 11.3 pages per visit. Users spend an average of 10:19 on the site.
The majority of proformex.com's traffic comes from .
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This page provides publicly available information about proformex.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit proformex.com directly at https://proformex.com.