Proheat isn't trying to reinvent industrial heating—they're cornering the market for replacement parts with a digital-first strategy that turns a $4.8M revenue stream into a high-margin machine. While giants fight over new installs, Proheat captures the urgent 'my machine is down' searches that drive real cash flow.

"They don't sell heaters. They sell the only solution when a $50,000 production line stops because a $200 sensor failed."

Their tech stack is pragmatic, not flashy. jQuery, Tailwind, Bootstrap—boring tech that works. They use Afterpay, which is fascinating: even industrial buyers want payment flexibility on $500 sensors. The site is built for speed and conversion, not awards. Their blog post on Chromalox history is a classic SEO play: own the narrative around the industry's most reliable brand, capture the research traffic, and convert when the purchase order drops.

• Owns the 'desperation search' funnel: part numbers + brand names
• 53% direct traffic proves sticky B2B relationships
• 28 people generate $4.8M = $171K revenue per employee
• Afterpay integration signals sophisticated buyer psychology
• Twitter + LinkedIn presence shows they're playing the long brand game