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prokids.org

17 technologies
VerifiedGrowingVisit2.1K/mo$35M22617 Tech23 Leads
Deep Dive

ProKids: The $35M Community Engine

How a CASA nonprofit scales advocacy through 226 volunteers & 2,000 monthly visits

In the shadow of a $35M operation, a quiet revolution is happening for Hamilton County's foster children. ProKids isn't just a nonprofit—it's a precision-engineered community of 226 volunteers advocating for the most vulnerable, powered by a digital presence that punches above its weight class.

$35M
annual revenue
226
employees/volunteers
2,062
monthly website visits
48%
organic traffic

"This isn't a charity asking for donations—it's a community demanding systemic change, one child at a time."

The Volunteer Army

With 226 people on the ground, ProKids operates like a tech startup's dream: lean, mission-focused, and hyper-efficient. Each volunteer represents a CASA (Court Appointed Special Advocate) directly intervening in the lives of children who've fallen through the cracks. The 2,062 monthly website visits might seem modest, but they're high-intent—this isn't viral traffic, it's purposeful traffic. People don't stumble on ProKids; they seek it out when the system fails.

The Digital Footprint Paradox

Here's the counterintuitive insight: ProKids' modest web traffic (global rank #6.9M) is actually a strength. Their 48% organic search and 32% direct traffic signal a community that doesn't need algorithmic amplification. When someone searches 'when did child protection laws start' (340 monthly searches) or 'when was child abuse outlawed' (500 monthly searches), they're not browsing—they're investigating. ProKids captures these high-intent moments, converting curiosity into action.

The tech stack reveals a pragmatic, modern organization: jQuery and Core-js for functionality, Tailwind CSS and Bootstrap for rapid UI development, PWA capabilities for mobile accessibility, and Google Analytics for measuring impact. They're not building for scale in Silicon Valley terms—they're building for accessibility in Hamilton County. The presence of RSS feeds and Twitter Cards suggests a content strategy that respects traditional media consumption while embracing social advocacy.

  • Revenue model: $35M from donations, grants, and community funding—no VC money, no growth-at-all-costs mentality
  • Traffic quality over quantity: 2,062 monthly visits with 80% branded/direct + organic intent
  • Key people: Jennifer McKettrick (Community Director) and team run this like a mission-driven company, not a traditional nonprofit
  • Social proof: Active YouTube, Facebook, LinkedIn, and Instagram presence—omnichannel advocacy
Doesn't chase viral content or massive traffic spikes
Deep community penetration in Hamilton County
No programmatic advertising or growth hacking
High-impact volunteer conversion from qualified traffic
Limited tech innovation beyond standard nonprofit stack
Sustainable model: $35M revenue with 226 people = $154K per person

The $35M Question

Can a nonprofit with 2,000 monthly visits change the world? ProKids proves the answer is yes—if you measure impact in lives saved, not page views.

What tech stack does Prokids use?

26 detected
Programming Languages1
Cloud & Hosting1
JavaScript Libraries2
Tracking & Analytics9
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
G
Google Tag Manager
G
Google Tag Manager
G
Google Tag Manager
G
Google Analytics
G
Google DoubleClick
F
Facebook Pixel

How much traffic does Prokids get?

Traffic & Engagement

2.1K
Monthly Visits
2.2
Pages/Visit
1:04
Avg. Duration
42%
Bounce Rate
Monthly Traffic Trend+27%
1.6K
Oct 2025
Oct
262
Nov 2025
Nov
2.1K
Dec 2025
Dec

Traffic Sources

Search
48%
Direct
32%
Social
13%
Referrals
6%
Email
0%
Paid
1%

Where is Prokids's audience located?

🌍100.0%

What keywords does Prokids rank for?

5 keywords
1when did child protection laws start340 vol
2sarah barlage670 vol
3prokidsnoff260 vol
4prokids80 vol
5when was child abuse outlawed500 vol

How is Prokids's SEO?

Meta Tags

title14 chars

Home - ProKids

description142 chars

ProKids is a community of CASA volunteers in Hamilton County, advocating for foster children who deserve safe, permanent, and nurturing homes.

languageEN-US

H1 Tags

h1Every Child Deserves a Safe, Permanent and Nurturing Home

Schema Types

Unknown

Who works at Prokids?

Loading leads...

What do customers think of Prokids?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Prokids

What is Prokids's Revenue?
Prokids generates approximately $35M in annual revenue. With 226 employees, that's $154,867 per employee.
What does Prokids do?
ProKids is a community of CASA volunteers in Hamilton County, advocating for foster children who deserve safe, permanent, and nurturing homes.
How fast is Prokids growing?
Prokids employee count has changed by 6% year over year.
What technologies does Prokids use?
Prokids uses 17 technologies across their website including Programming Languages, CMS, Cloud & Hosting. Key technologies include PHP, WordPress, Cloudflare.
Who are Prokids's competitors?
Prokids's main competitors include Akron Area YMCA, Greater Cleveland Partnership, Abuse Refuge Org., Columbus REALTORSÂ, League For Animal Welfare. These companies operate in similar markets and compete for the same customer base.

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About prokids.org

ProKids is a community of CASA volunteers in Hamilton County, advocating for foster children who deserve safe, permanent, and nurturing homes.

Company Overview

prokids.org
Website
#6,925,651
Global Rank
2.1K
Monthly Visitors
17
Technologies
23+
Employees

Contact prokids.org

Technology Stack

prokids.org uses 17 technologies across their website including PHP, WordPress, Cloudflare, and more.

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

Advertising

DoubleClick Floodlight, Google Ads, Facebook Pixel

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading, Priority Hints

Traffic & Audience

2.1K
Monthly Visits
42%
Bounce Rate
2.2
Pages/Visit
1:04
Avg. Duration

prokids.org receives approximately 2.1K monthly visitors and ranks #6,925,651 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:04 on the site.

The majority of prokids.org's traffic comes from .

Frequently Asked Questions

What is prokids.org?
ProKids is a community of CASA volunteers in Hamilton County, advocating for foster children who deserve safe, permanent, and nurturing homes.
What technologies does prokids.org use?
prokids.org uses 17 technologies including PHP, WordPress, and 11 more. View the full tech stack analysis above.
How do I contact prokids.org?
You can contact prokids.org through their contact page.
What are prokids.org's social media accounts?
prokids.org is active on youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is prokids.org?
prokids.org receives approximately 2.1K monthly visitors and ranks #6,925,651 globally. Traffic is growing by 687.0% month-over-month.

Related Searches

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This page provides publicly available information about prokids.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit prokids.org directly at https://prokids.org.