Promine's user base isn't your typical SaaS customer. These are mining engineers, surveyors, and geologists working in harsh environments where Excel fails and precision matters. Their top keyword—'minería subterránea a grans escala costos excel'—reveals the exact pain point: scaling underground mining operations while managing costs in spreadsheets. They're solving for professionals who need reliable, user-friendly software in an industry that's notoriously slow to adopt new tech.

With 54.8% traffic from undefined (likely Chile) and 44.2% from undefined (likely Bolivia), Promine has built a geographic moat. Their presence in South America's mining heartland—Chile's copper belts and Bolivia's lithium deposits—isn't accidental. The 340 monthly searches for 'promine chile spa' show brand recognition that's rare in B2B software. They're not competing globally yet; they're dominating regionally, which is often the smarter play for niche B2B.