proofid.com
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ProofID: The Identity Layer for Fintech
Securing every identity with $23M in revenue and a 160-person team
In a world drowning in credentials, ProofID is building the invisible infrastructure that keeps fintechs compliant without drowning users in friction. They're not just verifying identity—they're orchestrating it.
"ProofID isn't selling a product—they're selling the absence of breaches. In fintech, that's the most valuable commodity."
The Identity Conundrum
ProofID targets the exact pain point that keeps fintech CTOs awake at night: managing workforce, customer, partner, AND non-human identities across fragmented systems. Their 160-person team is specialized enough to handle complexity but agile enough to avoid enterprise bloat. The 41% direct traffic suggests they're not just a Google search away—they're a boardroom decision.
The Traffic Paradox
Here's the telling detail: 40% organic search, 41% direct. That's not a viral SaaS playbook—that's a trust signal. When nearly half your traffic types your domain directly, you've crossed from vendor to partner. The 'undefined' countries in their analytics (55% share) likely mask their enterprise clients' global footprints—fintechs operating in regulated markets where they can't disclose exact locations.
Their tech stack reveals pragmatism over hype: jQuery and Bootstrap in 2024 aren't trendy, but they're battle-tested. Tailwind CSS and Cloudflare show modern foundations. This isn't a startup chasing shiny objects—it's a company building reliable infrastructure. The lack of funding data suggests they're either bootstrapped or revenue-funding, which in fintech means they're profitable or close to it.
- Workforce + Customer + Partner + Non-Human identity coverage (4 distinct markets)
- Compliance-first positioning (critical for fintech clients)
- Americas expansion via Ben Sportel (strategic geographic play)
- Professional services arm (SVP Dave Randall) = higher margin revenue
The Silent Infrastructure Play
ProofID is the plumbing, not the faucet. In identity, that's where the real money lives.
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ProofID | Your Long-Term Partner in Identity Security
ProofID helps organisations secure every identity — workforce, customer, partner and non-human. We deliver compliance, automation and peace of mind.
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About proofid.com
ProofID helps organisations secure every identity — workforce, customer, partner and non-human. We deliver compliance, automation and peace of mind.
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proofid.com uses 12 technologies across their website including Google Fonts, HSTS, cdnjs, and more.
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Traffic & Audience
proofid.com receives approximately 14.0K monthly visitors and ranks #1,979,438 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 1:54 on the site.
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