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The Small Scale Ferry Leader
How Prop SF is building a high-speed commuter network in the Bay Area
While tech giants debate autonomous driving, Prop SF is building a practical, high-speed ferry network that solves the Bay Area's commute crisis today. They're not just running boats; they're engineering a #commuterevolution.
"Prop SF isn't chasing mass transit; they're dominating the high-speed, small-scale niche that bigger operators ignore."
The Growth Engine
With $62.8M in revenue and 174 employees, Prop SF operates at a scale most ferry startups never reach. Their traffic profile reveals a savvy, organic growth strategy—75% of visitors come through search, indicating strong brand recall and intent-driven discovery. The top keyword 'treasure island ferry' (520 monthly volume) confirms their strategic anchor in high-demand commuter routes.
The Commuter-Centric Model
Prop SF targets a specific user: the Bay Area commuter tired of gridlock. By focusing on Emeryville, San Francisco, and Redwood City, they're not competing with BART or Caltrain—they're complementing them with high-speed catamarans. Their service from Treasure Island to downtown SF is a strategic wedge into a market desperate for reliable, fast alternatives.
- High-speed aluminum catamarans: Built for speed and efficiency, not luxury cruise ships.
- Strategic route selection: Emeryville, SF, Redwood City—targeting under-served commuter corridors.
- Organic search dominance: 75% of traffic is organic, signaling strong brand authority in a niche market.
The tech stack—Tailwind CSS, Bootstrap, Squarespace—reveals a pragmatic approach. They're not over-engineering their web presence; they're building a functional, mobile-first site that serves commuters. The lack of complex frameworks suggests a focus on speed and reliability, both on the water and online.
The Ferry Disruptor
Prop SF proves that in transportation, focus beats scale. They're not trying to be everything to everyone—they're becoming the best at moving people fast, on water.
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http://static1.squarespace.com/static/55837f21e4b05d1a35013b9b/t/5599eab0e4b0ce9ff9f8bedf/1436150478886/prop_logo.png?format=1500w
Meta Tags
PROP #commuterevolution
Prop SF is a private, and soon to be, public ferry business operating high speed aluminum passenger catamarans. Service from Emeryville, San Francisco, Redwood City and beyond.
Prop SF is a private, and soon to be, public ferry business operating high speed aluminum passenger catamarans. Service from Emeryville, San Francisco, Redwood City and beyond.
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About propsf.net
Prop SF is a private, and soon to be, public ferry business operating high speed aluminum passenger catamarans. Service from Emeryville, San Francisco, Redwood City and beyond.
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Technology Stack
propsf.net uses 12 technologies across their website including Adobe Fonts, Google Fonts, HSTS, Squarespace, and more.
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Squarespace
E-commerce & Payments
Stripe, Squarespace Commerce
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Traffic & Audience
propsf.net receives approximately 2.2K monthly visitors and ranks #6,814,341 globally. The website has a bounce rate of 34% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:39 on the site.
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