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protective.com

13 technologies
VerifiedVisit444.7K/mo13 Tech

AI Deep Dive Analysis

Generate an AI-powered deep dive article about protective.com using all available data.

What tech stack does Protective use?

24 detected
Frontend Frameworks1
JavaScript Libraries3
Advertising1
Programming Languages1
Security1
Tracking & Analytics11
G
Google Analytics
G
Google Tag Manager
M
Microsoft Clarity
M
Microsoft Ads (Bing)
G
Google Tag Manager
T
Twitter/X
L
LinkedIn
F
Facebook Pixel
G
Google Analytics
F
Facebook
F
Facebook CDN

How much traffic does Protective get?

Traffic & Engagement

444.7K
Monthly Visits
-14.5%
4.2
Pages/Visit
7:24
Avg. Duration
41%
Bounce Rate
Monthly Traffic Trend+16%
384.7K
Jun 2026
Jun
520.1K
Jul 2026
Jul
444.7K
Aug 2026
Aug

Rankings

#96,447
Global Rank
#22,836
United States Rank
Finance
Category

Backlinks & Authority

43.9K
Backlinks
5.0K
Ref. Domains
48
Authority Score
Low
Penalty Risk
Backlinks Trend-48%
84.5K
Mar 2026
Mar
75.7K
Apr 2026
Apr
62.0K
May 2026
May
46.4K
Jun 2026
Jun
41.5K
Jul 2026
Jul
43.9K
Aug 2026
Aug

Search Traffic

Organic
172.0K
Paid
4.1K

Top Organic Keywords

#1protective life insurance
27,100 vol13.3%
#1protective life insurance company
6,600 vol3.2%
#1protective life
5,400 vol2.6%
#1protective life insurance login
3,600 vol1.8%
#1life insurance protective
2,900 vol1.4%

Where is Protective's audience located?

🇺🇸United States96.0%
🇩🇪Germany1.1%
🇨🇦Canada0.6%
🇵🇷Pr0.6%
🇪🇬Egypt0.3%

Device Distribution

Desktop52.8%
Mobile47.2%

How is Protective's SEO?

Open Graph Image

OG Image preview
og:image

http://www.protective.com/-/media/project/pli/protective/_homepage_og.png

Meta Tags

title55 chars

Protective Life | Affordable Life Insurance & Annuities

description152 chars

Protect your future with a life insurance policy or annuity from Protective. Discover options that give you and your family confidence for what's ahead.

languageEN

H1 Tags

h1Protective Life | Affordable Life Insurance & Annuities

Schema Types

Organization

Who works at Protective?

Loading leads...

What do customers think of Protective?

Protective Life

Protective Life

1.6
48 reviews
✓ Claimed

Categories

Investment Company#undefinedTerm Life Insurance Provider Company#undefinedLife Insurance Agency#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
8/6/2020

Contact Information

Address:
2801 Highway 280 S
Birmingham, US

Reviews (20)

Filter by rating:
Robert SimmonsVerified
7/28/2026
🇺🇸 United States44 reviews• OrganicUnverified• 4 reviews on this domain
Experience date: 7/28/2026
Protective life insurance is legit and…

Protective life insurance is legit and honest. Myself and family will always be member. I was in need of a loan process was professional and precise..

John Cross
2/7/2026
🇺🇸 United States1 reviews• OrganicUnverified
Experience date: 2/6/2026
Poorly communicated policy terms

I bought a ten year term policy (at least that was what I was told) twelve years ago, and noticed today that I'm still paying monthly premiums. So I looked up the policy through their online portal and noticed that it was not technically a ten year term but much longer but the benefit drops significantly after ten years. I can't find any electronic communication from when I signed up for the policy to indicate that it was ever communicated to be more than a ten year term policy. I've now canceled the policy. Still thankful I never had to make a claim.

Steven Fradkin
12/18/2025
🇬🇧 United Kingdom3 reviews• OrganicUnverified
Experience date: 12/18/2025
Difficult to talk to a person

Difficult to talk to a person Difficult to withdraw YOUR fund from Your annuity . I asked tgem to sdnd me a form numerous time...they dont follow through Voluminous amount of other irritants dealing with Proactive life

LA
9/23/2026
🇺🇸 United States7 reviews• OrganicUnverified
Experience date: 9/23/2026
Invasive questions, rude CSRs, dropped calls, and zero peace of mind

I am highly dissatisfied with my experience with Protective Life and would not recommend them. I requested to remove the child rider from my pending application effective immediately due to their overly intrusive health inquiries. This carrier already utilizes MIB and Milliman Script reports for medical underwriting, making their aggressive customer service questioning completely unnecessary and a massive invasion of privacy. Applicants are forced to tell their sensitive medical histories to a complete stranger over the phone. I never waived HIPAA for a casual phone interrogation. To make matters worse, the phone lines constantly drop calls, the audio is filled with heavy static, and the Customer Service Representatives (CSRs) are incredibly rude. If this company has such poor communication lines and constantly drops calls during the application process, it does not give an insured any peace of mind. How can anyone trust that Protective will actually pay out a claim when their loved ones are grieving? Save yourself the headache and privacy concerns—look elsewhere for coverage.

Shaun M.
8/20/2026
🇺🇸 United States1 reviews• OrganicUnverified
Experience date: 8/10/2026
This company is absolutely awful

This company is absolutely awful. It might be nice to deal with when purchasing life insurance. But if you value your beneficiaries do not buy, the customer service is hit and miss, the actual can’t do anything when trying to collect on a claim. The claims department is the absolute worst, I mean worse than all internet, cell phone, and cable companies combined. It is an absolute joke, they will delay the claim as long as they can, they will tell you wrong information when looking for paperwork they request, that none of the life insurance companies needed when collecting when my mother passed away. If you actually love the ones you are leaving the insurance too, do not use this company. If you want to torture them make their life miserable at their time of grieving then definitely buy an insurance policy from this company. Otherwise stay away.i believe I started the claim in the first week of August they are still asking for more documents.

Frequently Asked Questions about Protective

What does Protective do?
Protect your future with a life insurance policy or annuity from Protective. Discover options that give you and your family confidence for what's ahead.
How fast is Protective growing?
Protective has declined by 14.5% in the last 6 months according to traffic data.
How do people interact with Protective?
When visiting Protective, visitors view an average of 4.2 pages per visit, and spend around 7:24 on the site, and the bounce rate is 40.7%.
How do people find Protective?
268.6K people (60%) visit Protective directly. 172.0K (39%) find them through organic search. 4.1K (1%) come through paid advertising.
Who uses Protective?
Protective's top market is United States with 427.1K visitors (96.0%). Germany is 2nd with 5.0K (1.1%). Canada is 3rd with 2.8K (0.6%).
What technologies does Protective use?
Protective uses 13 technologies across their website including Frontend Frameworks, JavaScript Libraries, CSS Frameworks. Key technologies include Backbone.js, jQuery, Moment.js, Tailwind CSS, Bootstrap.
Who are Protective's competitors?
Protective's main competitors include aflac.com, guardianlife.com, westernsouthern.com. These companies operate in similar markets and compete for the same customer base.
What do customers think of Protective?
Protective has a Trustpilot score of 1.6 out of 5 (1 stars) based on 48 customer reviews.

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About protective.com

Protect your future with a life insurance policy or annuity from Protective. Discover options that give you and your family confidence for what's ahead.

Company Overview

protective.com
Website
13
Technologies

Technology Stack

protective.com uses 13 technologies across their website including Backbone.js, jQuery, Moment.js, Tailwind CSS, Bootstrap, and more.

Frontend Frameworks

Backbone.js

JavaScript Libraries

jQuery, Moment.js, Swiper

CSS Frameworks

Tailwind CSS, Bootstrap

Analytics & Marketing

Google Analytics, Google Tag Manager, Clarity

Advertising

Microsoft Ads

Programming Languages

PHP

Frequently Asked Questions

What is protective.com?
Protect your future with a life insurance policy or annuity from Protective. Discover options that give you and your family confidence for what's ahead.
What technologies does protective.com use?
protective.com uses 13 technologies including Backbone.js, jQuery, Moment.js, Swiper, and 7 more. View the full tech stack analysis above.
How do I contact protective.com?
You can contact protective.com via email at [email protected] or through their contact page.
What are protective.com's social media accounts?
protective.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is protective.com hiring?
Check protective.com's careers page for current job openings and opportunities.

Related Searches

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This page provides publicly available information about protective.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit protective.com directly at https://protective.com.