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Provizio: The Invisible AI Layer for Radar
How a 36-person startup is rewriting the rules of automotive perception with software-defined radar
The automotive industry is drowning in sensor data, but Provizio is betting that radar—specifically software-defined radar—will be the unsung hero of the ADAS revolution. They're not building hardware; they're building the intelligence layer that makes it all work.
"Provizio isn't selling radar hardware—they're selling the brain that makes radar understand the world."
The Software-Defined Gap
Traditional automotive radar is dumb hardware. Provizio's core insight: the real value isn't in the radar chip, but in the AI perception layer that interprets its signals. By decoupling software from hardware, they're enabling OEMs to upgrade perception capabilities without replacing physical sensors—turning a $100 radar into a $1000 perception system through code alone.
Dual-Market Strategy
Provizio isn't just chasing passenger cars. Their dual focus on on-road ADAS and off-road industrial applications (think mining, agriculture) is strategically brilliant. The industrial market has shorter sales cycles and less regulatory friction, providing cash flow while they navigate the 7-year automotive certification gauntlet. It's a pragmatic approach to a notoriously slow industry.
The data tells an interesting story: 'provisio' and 'vizio ai' are their top search terms, but with a combined volume of just 1,750 monthly searches, Provizio's brand awareness is still nascent. This isn't a red flag—it's typical for B2B infrastructure plays where technical decision-makers discover solutions through industry channels, not Google. Their tech stack (Tailwind, Bootstrap, Zendesk) suggests a lean, engineering-first culture focused on product, not marketing fluff.
- AI perception layer sits between radar hardware and vehicle control systems
- Enables over-the-air perception upgrades without hardware changes
- Dual-market approach balances automotive's long cycles with industrial's immediate needs
- 36-person team suggests focused execution, not premature scaling
The Radar Renaissance Is Here
Provizio proves that in the age of AI, the smartest sensor isn't the most expensive—it's the most intelligent. For investors and founders watching the autonomous vehicle space, this is the infrastructure play you missed.
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Provizio | Software Defined Radar & AI Perception
Provizio is the application layer for Software Defined Radar™. We combine AI perception with imaging radar to accelerate roadmaps for on-road ADAS and off-road industrial applications.
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About provizio.ai
Provizio is the application layer for Software Defined Radar™. We combine AI perception with imaging radar to accelerate roadmaps for on-road ADAS and off-road industrial applications.
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