While enterprise security vendors battle for attention with billion-dollar marketing budgets, Prowler is quietly becoming the default choice for cloud security by doing something radical: giving it away for free. This isn't just open-source software—it's a movement that's rewriting the rules of how security tools scale.

"Prowler proves you don't need a massive sales team when you have 24,000+ developers already using your product."

The traffic data reveals their true reach. 44% organic search and 36% direct traffic means they're not buying clicks—they're earning them. When developers search 'what role do you need for prowler in gcp' (140 monthly searches), they're already deep in the evaluation funnel. This isn't marketing; it's product-led growth at its purest.

• Multi-cloud coverage that competitors charge millions for
• Open-source model creates an unbeatable moat through community
• Enterprise SaaS captures high-value customers without cold calling
• 24-person team operating at scale of 200+ person companies