PRSoft ignores the global noise to solve specific Puerto Rican compliance headaches. Their keyword strategy reveals this perfectly: they rank for hyper-specific terms like '480.30 hacienda' and 'is it w2 pr w-2'. They aren't competing with Intuit on broad terms; they are capturing high-intent traffic that Big Tax software fails to serve locally.

With just 16 employees generating $1.4M in revenue, PRSoft achieves a revenue-per-employee of roughly $87,500. For a B2B software company, this indicates a lean, high-margin operation. They don't need massive funding rounds because their business model is built on sticky, recurring revenue from a captive audience that has few viable alternatives.