pskcpa.com
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PSK CPA: The $12.6M Local Giant
Unpacking the digital presence of a Texas accounting firm that punches above its weight
Most billion-dollar firms struggle to rank for their own name, but a 77-person accounting firm in Arlington, Texas, is quietly dominating local search with a fraction of the resources. PSK CPA isn't just a website; it's a masterclass in organic dominance.
"They don't need paid ads because their brand is the keyword."
The SEO Ghost
With only 1,485 monthly visits and a global rank of #9.6M, PSK looks invisible on paper. But the raw data reveals a different story: 30,530 people search for 'psk' monthly. They are capturing a fraction of that traffic, yet the intent is so high that it fuels a $12.6M business. This is the definition of high-converting, low-volume traffic.
The 'Casey Campbell' Effect
Traffic isn't just coming from the brand name. Specific partners are driving the funnel. 'Casey Campell' generates 850 monthly searches, and 'Tanner Campbell' brings in 430. PSK isn't just a faceless firm; they are building personal brands that act as SEO assets, pulling in high-value clients looking for specific expertise.
The tech stack tells a story of a team that prioritizes function over flash. Using jQuery and Bootstrap alongside Tailwind CSS suggests a legacy site being modernized incrementally—a classic move for established businesses that can't afford downtime. It's not cutting-edge, but it's reliable, much like the services they sell.
- Zero paid ad spend visible: The 44% direct traffic suggests massive offline referral networks.
- LinkedIn over Facebook: Their social strategy targets B2B decision-makers, not consumers.
- Newsletter infrastructure: The 'IndustryNewsletters' signup indicates they are building an owned media asset.
The Takeaway
Revenue doesn't follow traffic; it follows trust. PSK proves you don't need to rank globally to win locally.
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Meta Tags
CPA Arlington TX | PSK CPA
At PSK CPA we provide accounting, tax, audit and business consulting services to clients both nationally and locally from our home in Arlington, Texas.
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About pskcpa.com
At PSK CPA we provide accounting, tax, audit and business consulting services to clients both nationally and locally from our home in Arlington, Texas.
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Technology Stack
pskcpa.com uses 13 technologies across their website including Font Awesome, PHP, WordPress, and more.
Fonts
Font Awesome
Programming Languages
PHP
CMS
WordPress
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, RSS
Traffic & Audience
pskcpa.com receives approximately 1.5K monthly visitors and ranks #9,665,765 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:45 on the site.
The majority of pskcpa.com's traffic comes from .
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