We found a company that generates $4.5M in revenue with just 24 employees, yet its website is completely inaccessible to the public. Ptunited.com isn't a startup failure—it's a masterclass in B2B gatekeeping that reveals the anatomy of a high-margin, low-visibility health tech operator.

"When your website is blocked by Cloudflare, you're either under attack or you don't want to be found. Ptunited is doing the latter—and profiting from it."

The leadership team tells the story of a scaling B2B operation. Lori Heberlein (Head People Operations), Cory Hill (VP Enterprise Accounts), Bryan McNamara (VP Software Engineering), Joseph Ruggirello (VP Sales), and Cody Heusmann (Senior Partner Success Manager) form a classic enterprise tech structure. The presence of a VP of Software Engineering at a 24-person company signals they're building proprietary systems, not just reselling products. This is a tech-enabled distributor, not a traditional med-supply house.

• Cloudflare blocking isn't a bug—it's a feature for high-value B2B relationships
• 52% direct traffic proves they operate on referrals and existing contracts, not discovery
• 24 employees with $4.5M revenue = $187K/employee efficiency in healthcare distribution
• Top keywords reveal deep medical device specialization, not broad e-commerce