public-library.org
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The $46M Library That Isn't
A data dive into the confusing world of public-library.org
Public-library.org presents itself as a library, but with $46.8M in revenue and a team of 175, it's clearly something far more complex. This isn't your typical public service—it's a high-revenue, low-traffic enigma that defies conventional business models.
"This isn't a library—it's a $46M revenue engine masquerading as a public service."
The Traffic Paradox
With only 1,579 monthly visits, the site ranks a dismal #11,772,062 globally. Yet it generates $46.8M in revenue. This disconnect suggests either a highly specialized, low-volume model or a revenue stream completely detached from web traffic. The 68% direct traffic indicates a small but loyal user base—likely B2B clients rather than public library patrons.
The SEO Mystery
The top keywords reveal a bizarre content strategy: Mac Miller's 'Swimming' album cover, Nike campaigns, and 'publik library design milk'—none of which align with a traditional library. This suggests the site may be a design-focused content aggregator or a clever SEO play for high-volume, unrelated terms. The 17% organic traffic is minimal, indicating they're not actively chasing search rankings.
The tech stack tells another story: WordPress, OpenCart, React, and Bootstrap coexist in a chaotic blend. This isn't a streamlined system—it's a patchwork of tools suggesting rapid iteration or multiple legacy systems. The presence of OpenCart (e-commerce) alongside WordPress (content) hints at a hybrid model where digital products or services are sold, not just information shared.
- Revenue-to-traffic ratio is wildly disproportionate: $46.8M from 1,579 visits
- Direct traffic dominates (68%), pointing to a specialized, non-public audience
- Tech stack chaos: 9 technologies suggest rapid pivots or multiple product lines
- Founder Marshall Rake is a Creative Director—this is likely a design/creative agency, not a library
This is a B2B creative agency, not a library.
The name is misdirection. The business is design, consulting, or digital products. Revenue comes from clients, not readers.
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About public-library.org
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Technology Stack
public-library.org uses 9 technologies across their website including PHP, WordPress, Cloudflare, and more.
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
E-commerce & Payments
OpenCart
Analytics & Marketing
Google Analytics
Web Standards
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Traffic & Audience
public-library.org receives approximately 1.6K monthly visitors and ranks #11,772,062 globally. The website has a bounce rate of 51% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of public-library.org's traffic comes from undefined, .
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This page provides publicly available information about public-library.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit public-library.org directly at https://public-library.org.