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Publica: The NFT Publishing Platform That's Quietly Building
A deep dive into the blockchain startup disrupting the $145B book industry
While the crypto world chases meme coins and DeFi protocols, Publica is quietly executing a fundamental transformation of the $145 billion publishing industry. Their thesis is simple but radical: books should be tokenized assets, not physical commodities.
"Publica isn't just another crypto project—it's a stealth publishing empire with nearly 800 employees and $145M in revenue, proving blockchain utility beats hype every time."
The Growth Paradox
Despite only 1,999 monthly visits and a global rank of #7.9M, Publica generates $145M annually. This isn't a traffic play—it's a B2B infrastructure play with enterprise contracts and white-label solutions. The 54% direct traffic suggests a loyal user base that doesn't need SEO to find them.
The Author-Reader Revolution
Traditional publishing takes 18 months and 55% of royalties. Publica's blockchain model enables instant royalty distribution, fractional ownership of book rights, and NFT-based scarcity mechanics. Authors retain control while readers become stakeholders in literary success.
The tech stack reveals a mature operation: AWS infrastructure, Google Analytics/Tag Manager for data, Hotjar for user behavior, and Twitter Pixel for retargeting. This isn't a crypto startup running on pure ideology—it's a data-driven platform using blockchain as its backend ledger.
- NFT-based book ownership creates secondary market liquidity for intellectual property
- Smart contracts automate royalty splits among authors, editors, and publishers in real-time
- Crowdfunding via crypto enables fans to invest directly in book projects before publication
- Blockchain verification solves the piracy and digital rights management nightmare
The Silent Giant of Web3 Publishing
While others chase hype, Publica builds infrastructure. With 799 employees and $145M in revenue, they're not betting on crypto—they're betting on the future of books, one tokenized page at a time.
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Publica - NFTs for books
Publica is an evolutionary publishing platform using blockchain and cryptocurrency technology to innovate in how books are funded, distributed, bought, and read.
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About publica.com
Publica is an evolutionary publishing platform using blockchain and cryptocurrency technology to innovate in how books are funded, distributed, bought, and read.
Company Overview
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Technology Stack
publica.com uses 13 technologies across their website including YouTube Embed, HSTS, Amazon Web Services, AWS CloudFront, and more.
Video
YouTube Embed
Security
HSTS
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
Twitter Pixel
Customer Support
Drift
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Traffic & Audience
publica.com receives approximately 2.0K monthly visitors and ranks #7,948,230 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:35 on the site.
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