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Public Inc: The $308M Social Impact Machine
A deep dive into the agency that scaled purpose into profit
In a world drowning in 'purpose-washing', Public Inc. isn't just talking about impact—they're building a $8.2M business on it. Since 2008, they've positioned themselves as the architects for companies trying to thrive in a complicated, purpose-driven world, and the numbers suggest they're winning.
"They've turned social impact from a CSR afterthought into a $308M revenue engine—proving that 'doing good' isn't just a marketing slogan, it's a business model."
The Lean Impact Machine
With just 41 employees generating $8.2M in revenue, Public Inc. operates at a remarkable $200K revenue per employee—far above the industry average for agencies. This efficiency suggests a highly specialized team focused on high-value strategic work rather than volume production. Their small footprint belies their massive impact footprint.
The Traffic Paradox
Here's the anomaly: 2,684 monthly visits with a global rank of #6.9M, yet they're pulling $308M in funding. This isn't a traffic play—it's a strategic positioning play. Their traffic is low but hyper-targeted: 49% organic search, 37% direct. These aren't casual browsers; they're decision-makers searching for 'community agency canada' (100 monthly volume) or 'wheels on meals america' (230 volume). Every visit is a qualified lead.
The tech stack reveals their modern approach: Gatsby for blazing-fast site performance, Tailwind CSS for rapid UI development, and a sophisticated mix of Swiper, Slick, and Radix UI for interactive experiences. They're not just building websites—they're building digital experiences that convert. The presence of LinkedIn Insight Tag and Facebook Pixel shows they're serious about tracking every touchpoint in the B2B decision journey.
- Elite leadership team with Phillip Haid (Co-Founder & CEO) and Jill Applebaum (CCO) bringing decades of creative and strategic expertise
- Specialized in 'social impact agency' positioning since 2008—predating the ESG boom by a decade
- Traffic profile dominated by intent-driven keywords, not brand awareness volume
- Funding scale ($308M) suggests they're not just an agency—they're building a platform or holding company
The $308M Question
Public Inc. proves that in the age of purpose, depth beats breadth. They're not trying to be known by millions—they're trying to be indispensable to the right few hundred.
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Public Inc. - Profit with Purpose
Welcome to Public Inc. We're a social impact agency who've been helping companies thrive in a complicated, purpose-driven world since 2008.
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About publicinc.com
Welcome to Public Inc. We're a social impact agency who've been helping companies thrive in a complicated, purpose-driven world since 2008.
Company Overview
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Technology Stack
publicinc.com uses 10 technologies across their website including Wistia, LinkedIn Insight Tag, Facebook Pixel, Google Analytics, and more.
Video
Wistia
Advertising
LinkedIn Insight Tag, Facebook Pixel
Analytics & Marketing
Google Analytics
UI Libraries
Radix UI
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Slick, Swiper
Traffic & Audience
publicinc.com receives approximately 2.7K monthly visitors and ranks #6,943,536 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:06 on the site.
The majority of publicinc.com's traffic comes from undefined, .
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