Pufetto isn't just another furniture store; it's a masterclass in niche dominance. With a lean team of 16 employees generating $2.8M in revenue, this Ukrainian player proves that focused execution beats massive scale.

"In a crowded market, Pufetto doesn't compete on everything—they dominate a specific aesthetic and geography with surgical precision."

The tech stack reveals a pragmatic approach: jQuery for legacy compatibility, Swiper for mobile-first browsing, Bootstrap for rapid UI development, and PWA capabilities for app-like experiences. They're not chasing bleeding-edge frameworks—they're optimizing for conversion. The use of Amazon S3 suggests they're scaling infrastructure intelligently, keeping costs variable while maintaining performance.

• Revenue-per-employee of $175K—exceptional for furniture e-commerce
• Direct traffic at 35% indicates strong brand recall and repeat customers
• Niche keyword strategy avoids bidding wars with mega-retailers
• Instagram as primary social channel aligns with visual furniture shopping