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puig.com

12 technologies
VerifiedVisit205.8K/mo$4.0B11.5K12 Tech
Deep Dive

Puig: The Luxury Beauty Titan Hiding in Plain Sight

A €4B powerhouse that dominates premium beauty through creative sovereignty, not just corporate scale.

Puig isn't just another luxury conglomerate; it's a meticulously crafted ecosystem where creativity operates as a sovereign entity. With €4B in revenue and a workforce of 11,459, this Spanish powerhouse has quietly built a 'Home of Creativity' that challenges the traditional fashion-fragrance hierarchy.

€4.03B
Annual Revenue
11,459
Global Employees
205K
Monthly Website Visits
50%
Direct Traffic Share

"Puig doesn't acquire brands—it acquires creative sovereignty, letting visionaries build worlds while it handles the empire."

The Silent Traffic Magnet

With 205,779 monthly visits and 50% direct traffic, Puig's digital footprint reveals a fascinating paradox: despite being a B2B powerhouse, their consumer brand equity is so strong that half their audience types 'puig' directly into their browser. This isn't SEO luck—it's brand gravity. The top keyword 'puig' alone commands 31,400 monthly searches, dwarfing 'puig careers' (450) and 'puig brands' (1,650).

The Creative Infrastructure Play

Puig's tech stack tells the real story: Next.js for performance, Tailwind for speed, Cloudflare for scale. They're not just building a website; they're architecting a digital flagship that can handle the complexity of multiple luxury brands under one roof. The 7.0% LFL revenue growth isn't just a number—it's validation that their 'Home of Creativity' model works when others struggle with brand dilution.

The Trustpilot rating of 2.9/5 from just 2 reviews is statistically meaningless but psychologically telling. For a company this size, it suggests either deliberate consumer engagement restraint or a B2B-first model where public review platforms aren't the primary battleground. The real trust signals are in the partnerships: Rizzoli publishing their creative history, Comité Colbert inviting Jean Paul Gaultier to showcase craftsmanship.

  • Creative Sovereignty Model: Brands maintain artistic independence while leveraging Puig's distribution and operational muscle
  • Digital-Physical Bridge: 34% organic search traffic indicates strong brand-led discovery, not just retail dependency
  • Geographic Ambiguity: Top countries show as 'undefined'—a data gap that might indicate sophisticated multi-market strategies or tracking limitations
  • Tech-Forward Foundation: Next.js + PWA stack suggests mobile-first luxury experience, critical for Gen Z and Millennial luxury consumers
No clear influencer marketing strategy visible
Dominates direct traffic (50%)—brand loyalty is baked in
Minimal social proof on Trustpilot
Creative publishing partnerships (Rizzoli, Comité Colbert)
Top traffic countries are undefined—data transparency issues
Tech stack optimized for performance and scale

The Unseen Luxury Architect

Puig proves that in premium beauty, the most powerful play isn't owning the spotlight—it's building the stage where creativity thrives. Their €4B empire runs on creative sovereignty, not corporate control.

What tech stack does Puig use?

19 detected
Cloud & Hosting1
Privacy & Consent1
Analytics & Marketing2
Web Standards1
UI Libraries1
Frontend Frameworks1
Tracking & Analytics7
G
Google Analytics
G
Google Tag Manager
M
Microsoft Clarity
G
Google Tag Manager
G
Google AdSense
M
Microsoft Clarity
B
Bing

How much traffic does Puig get?

Traffic & Engagement

205.8K
Monthly Visits
4.3
Pages/Visit
2:20
Avg. Duration
42%
Bounce Rate
Monthly Traffic Trend-15%
243.1K
Oct 2025
Oct
210.2K
Nov 2025
Nov
205.8K
Dec 2025
Dec

Traffic Sources

Search
34%
Direct
50%
Social
5%
Referrals
10%
Email
0%
Paid
1%

Where is Puig's audience located?

🌍30.6%
🌍14.2%
🌍8.2%
🌍6.6%
🌍6.3%

What keywords does Puig rank for?

5 keywords
1puig31.4K vol$0.43
2puig brands1.6K vol$0.24
3puig careers450 vol
4puig jobs240 vol
5puig colombia150 vol

How is Puig's SEO?

Meta Tags

title52 chars

Puig | Global company in the premium beauty industry

description148 chars

Puig is a home of Love Brands, present in fragrance and fashion, makeup & skincare, fostering wellness and confidence while leaving a better world.

languageEN

H1 Tags

h1Following Madrid and Barcelona, Paris welcomes 'Puig, Home of Creativity', published by Rizzoli.
h1Puig delivers another strong quarter, achieving +7.0% LFL revenue growth year-to-date
h1Jean Paul Gaultier Celebrates The Art Of Craftsmanship at the Comité Colbert's LES DEUXMAINS DU LUXE

Schema Types

UnknownUnknown

Who works at Puig?

Loading leads...

What do customers think of Puig?

Puig

Puig

2.9
2 reviews

Categories

Perfume Store#undefinedCosmetic Products Manufacturer#undefinedCosmetics Store#undefinedCosmetics and Perfumes Supplier#undefinedBeauty Product Supplier#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (2)

Filter by rating:
Col
8/31/2024
🇬🇧 United Kingdom9 reviewsOrganicUnverified
Experience date: 8/17/2024
Wouldn’t buy from again.

Made me take my advert down. No reason given. No reason for them to do this. There are still many adverts on that site exactly the same as mine. Overkill.

FussyOne OxfordVerified
8/20/2024
🇬🇧 United Kingdom29 reviewsOrganicUnverified
Experience date: 8/7/2024
L’Artisan Perfumeur

Puig is the company that owns L’Artisan Parfumeur and as I am unable to leave a review for them directly I shall do so via this route. I ordered some perfume from L’Artisan perfumeur and did not receive the gift offered at checkout,this I am told was a product issue & a mistake on checkout so I did not receive what I expected. After several unproductive emails including photos, I am giving up & will not be ordering again or recommending L’Artisan Perfumeur.

Frequently Asked Questions about Puig

What is Puig's Revenue?
Puig generates approximately $4.0B in annual revenue. With 11,459 employees, that's $351,400 per employee.
What does Puig do?
Puig is a home of Love Brands, present in fragrance and fashion, makeup & skincare, fostering wellness and confidence while leaving a better world.
How fast is Puig growing?
Puig employee count has changed by 68% year over year.
What technologies does Puig use?
Puig uses 12 technologies across their website including Video, Cloud & Hosting, Privacy & Consent. Key technologies include YouTube Embed, Cloudflare, OneTrust.
Who are Puig's competitors?
Puig's main competitors include Dansons, Prosperity of Life, V's Barbershop, Harvest Group, Havenly. These companies operate in similar markets and compete for the same customer base.
What do customers think of Puig?
Puig has a Trustpilot score of 2.9 out of 5 (3 stars) based on 2 customer reviews.

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What are Puig's key pages?

Export puig.com Data

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Raw JSON Data

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About puig.com

Puig is a home of Love Brands, present in fragrance and fashion, makeup & skincare, fostering wellness and confidence while leaving a better world.

Company Overview

puig.com
Website
lifestyle
Industry
#169,859
Global Rank
205.8K
Monthly Visitors
12
Technologies

puig.com Key Pages

Contact puig.com

Technology Stack

puig.com uses 12 technologies across their website including YouTube Embed, Cloudflare, OneTrust, and more.

Video

YouTube Embed

Cloud & Hosting

Cloudflare

Privacy & Consent

OneTrust

Analytics & Marketing

Clarity, Google Tag Manager

Performance

Lazy Loading, Priority Hints

Web Standards

PWA

Traffic & Audience

205.8K
Monthly Visits
42%
Bounce Rate
4.3
Pages/Visit
2:20
Avg. Duration

puig.com receives approximately 205.8K monthly visitors and ranks #169,859 globally. The website has a bounce rate of 42% with visitors viewing an average of 4.3 pages per visit. Users spend an average of 2:20 on the site.

The majority of puig.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is puig.com?
Puig is a home of Love Brands, present in fragrance and fashion, makeup & skincare, fostering wellness and confidence while leaving a better world.
What technologies does puig.com use?
puig.com uses 12 technologies including YouTube Embed, Cloudflare, and 6 more. View the full tech stack analysis above.
How do I contact puig.com?
You can contact puig.com through their contact page.
What are puig.com's social media accounts?
puig.com is active on youtube, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is puig.com hiring?
Check puig.com's careers page for current job openings and opportunities.
How popular is puig.com?
puig.com receives approximately 205.8K monthly visitors and ranks #169,859 globally. Traffic is declining by 2.1% month-over-month.

Related Searches

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This page provides publicly available information about puig.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit puig.com directly at https://puig.com.