PureLiving China is the ultimate stealth operator in education tech—generating $12.3M in revenue with a team of just 65 people, yet leaving virtually no digital footprint. This isn't a failure; it's a deliberate strategy that reveals how offline-first models can dominate without ever competing for clicks.

"In a world obsessed with digital metrics, PureLiving China proves that revenue doesn't require web traffic—it requires real-world impact."

The leadership team—Simon Leung (HK Director), Grace Chang (Associate Program Manager), and Sebastiaan Lugard (Marketing Associate)—reveals a Hong Kong-centric operation with mainland China execution. This hybrid structure is strategic: leveraging Hong Kong's international business environment while maintaining deep roots in China's education market. The 'Marketing Associate' title is telling; even their marketing role is junior, suggesting word-of-mouth and relationship-driven growth.

• Revenue per employee of $189K—exceptional for education services
• Complete digital invisibility despite substantial scale
• Hong Kong-based leadership with likely mainland operations
• Zero web presence suggests offline-first or B2B-only model
• Minimal marketing investment reflected in junior marketing role