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Puttshack: The $330M Tech-Infused Mini Golf Revolution
How a modern tech stack and experiential retail are redefining entertainment economics
Forget everything you know about mini golf. Puttshack isn't selling a game; they're selling a scalable, tech-enabled experience that commands $256M in funding and generates $330M in revenue. This is the future of physical retail.
"Puttshack isn't just selling mini-golf; they're engineering a high-margin, tech-first hospitality model that traditional venues can't replicate."
The Growth Trajectory
With 640,000+ monthly visits and a dominant 48% organic search share, Puttshack has mastered the digital-to-physical funnel. Their $256M funding isn't just capital—it's fuel for a real estate blitz. The top keywords reveal a hybrid strategy: brand dominance ('Puttshack') combined with local intent ('Puttshack Boston'). They aren't just a national brand; they are hyper-local experience hubs.
Tech Stack as a Moat
While competitors rely on legacy systems, Puttshack leverages a modern stack (jQuery, Tailwind, Bootstrap) to power a seamless booking experience. The 44% direct traffic share indicates a powerful brand recall—users aren't just stumbling in; they are coming back. This isn't a carnival attraction; it's a data-driven platform where the game tracks scores, the bar tracks tabs, and the marketing tracks behavior.
The leadership team signals a serious institutional push. With a Chief Operating Officer (Chris Rockwood), Chief Risk Officer (Susan Burke), and VP of Real Estate (Dan Dawson) on the roster, Puttshack is structured like a tech unicorn, not a leisure company. They are building infrastructure to scale.
- Scalable Experiential Model: Tech-infused mini-golf creates a repeatable, high-margin format.
- Data-Driven Acquisition: 48% organic traffic proves SEO dominance in a crowded entertainment market.
- Institutional Backing: $256M funding validates the unit economics and expansion strategy.
- Hybrid Traffic: 44% direct traffic indicates strong brand loyalty and repeat customers.
The Verdict: A Playbook for Modern Experiential Retail
Puttshack proves that physical spaces thrive when powered by digital-first thinking and institutional capital.
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Puttshack | Upscale, Tech-Infused Mini Golf Experience
Experience tech-infused mini golf at Puttshack! Book your game, enjoy delicious food & drinks, and make unforgettable memories. Book now!
Puttshack Home - US
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Reviews (20)
Excellent customer service
I had accidentally cancelled my booking, and had emailed to inquire if we could possibly rebook it and the customer service were able to rebook our session and replied very quickly. The session was also amazing, and very much worth the money. I will definitely be rebooking with puttshack again. The staff were also very helpful, and answered all our questions.
Christmas Work Party
We went here for our work Christmas party and booked the Platinum package. From planning the event to the event, it was a very good experience. The staff were very helpful and so lovely. They provided us with everything we asked for and were very accommodating. There were 23 of us, and everyone said what a good night it was. I highly recommend booking this for an event. The food was lovely, and the unlimited drinks were flowing. They are not tight with the unlimited drinks.
Puttshack bank
Great fun! Been many times and the staff are superb! Nick who is one of the supervisors at bank was excellent and very quick at sorting any issues we had when booking! Would highly recommend!
Monica and Ricardo amazing hosts looked…
Monica and Ricardo amazing hosts looked after us so well in London puttshack bank
Super fun
Super fun, would recommend to everyone
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About puttshack.com
Experience tech-infused mini golf at Puttshack! Book your game, enjoy delicious food & drinks, and make unforgettable memories. Book now!
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puttshack.com uses 14 technologies across their website including Font Awesome, HSTS, PHP, and more.
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puttshack.com receives approximately 640.4K monthly visitors and ranks #75,268 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 2:46 on the site.
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This page provides publicly available information about puttshack.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit puttshack.com directly at https://puttshack.com.