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Q8: The Fuel Giant's Digital Pivot
How a legacy gas station network is quietly building a digital ecosystem
In an era where legacy energy brands are fighting for survival, Q8 isn't just selling fuel—it's engineering a digital ecosystem that keeps drivers moving. Their website reveals a deliberate pivot from gas stations to mobility hubs.
"Q8 isn't fighting the transition to electric—it's owning the infrastructure before competitors realize the game has changed."
The Electric Infrastructure Play
While competitors debate the future of fossil fuels, Q8 is quietly building electric charging into their core identity. 'q8 electric' drives 800 monthly searches, and their tech stack (Next.js, Tailwind) suggests a modern, scalable platform ready for the EV wave. This isn't a side project—it's infrastructure-first thinking.
The Loyalty Flywheel
Q8's digital strategy revolves around retention, not just acquisition. With 'Q8 Liberty Card' and 'Q8 Smiles' generating 1,760 combined monthly searches, they've built a proprietary loyalty ecosystem that locks customers into their network. The 36% direct traffic proves they're not just acquiring—they're maintaining relationships.
The 1.6/5 Trustpilot rating (20 reviews) is a stark warning flag. For a company with $842M in revenue and 2,455 employees, this score suggests significant friction in their digital customer experience. Either their review volume is artificially low, or they're systematically disappointing users—likely the latter given the mismatch between their modern tech stack and user satisfaction.
- Tech stack (Next.js, Tailwind) signals serious digital investment beyond a brochure site
- 36% direct traffic shows strong brand recall—rare for a fuel retailer
- Electric charging searches growing indicates market readiness for their pivot
- Low Trustpilot score exposes digital experience gaps despite modern infrastructure
Q8 is a sleeping giant in mobility tech
They have the infrastructure, capital, and technical foundation—but the customer experience gap could let nimble startups capture their market while they focus on the wrong metrics
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Open Graph Image
https://www.q8.be/images/open-graph/q8.jpg
Meta Tags
Q8 & you keep going | Q8
Fueling, charging, shopping or grabbing a snack? At Q8, it’s all about the ‘&’. Discover our stations, charge points, business services, and jobs
Q8 & you keep going | Q8
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Kuwait Petroleum Benelux
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Reviews (2)
At this point
At this point, from my own experience, I can only warn everyone not to fill up at the machines at Q8 petrol stations in Italy with cash or a credit card. You either get no fuel at all - I put 65 euros into the ATM - or less than you paid for. Or your credit card will be charged the full amount of 100 euros even though you filled up for less. And you won't get your money back no matter how many forms you fill out. So don't fill up at Q8 in Italy under any circumstances!
Do not use Q8
Do not use Q8! They erroneously charged me for petrol twice in Italy. When you try to call them, they only respond in Italian. English queries have to be raised via email. Their customer care will then ignore all emails (I have sent already 8 of them over a period of 1 month, without any response).
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About q8.be
Fueling, charging, shopping or grabbing a snack? At Q8, it’s all about the ‘&’. Discover our stations, charge points, business services, and jobs
Company Overview
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Technology Stack
q8.be uses 13 technologies across their website including Storyblok, Cloudflare, DoubleClick Floodlight, and more.
CMS
Storyblok
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight
Tag Managers
Tealium
Analytics & Marketing
Matomo, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
q8.be receives approximately 71.9K monthly visitors and ranks #414,155 globally. The website has a bounce rate of 43% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 2:16 on the site.
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