qbp.com
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QBP: The B2B Backbone of the Bike Industry
How a $173M wholesaler dominates via infrastructure, not algorithms
While consumers obsess over the latest carbon fiber frames, Quality Bicycle Products (QBP) operates the invisible infrastructure that keeps the entire US bike industry moving. With 75% direct traffic, they aren't chasing SEO—they are the search.
"QBP isn't a retailer; they are the operating system for local bike shops."
The B2B Moat
QBP has achieved a rare feat in e-commerce: 75% direct traffic. This isn't accidental; it's a testament to their role as the primary wholesaler for thousands of bike shops. When a mechanic needs a specific derailleur hanger, they don't Google it—they go directly to QBP. This creates a defensive moat that pure-play DTC brands can only dream of.
Infrastructure Over Algorithms
Their tech stack reveals a pragmatic approach. They utilize AWS CloudFront and PWA (Progressive Web App) architecture, prioritizing reliability and speed for high-volume B2B transactions over flashy consumer-facing features. The use of Hotjar and Google Tag Manager suggests a data-driven mindset focused on optimizing the complex procurement workflow, not just conversion rates.
The traffic data tells a story of deep entrenchment. With 312,000 monthly visits dominated by the keyword 'qbp' (4,330 monthly volume), brand equity is their primary asset. However, the 'Frostbike2026' H1 tag on their homepage hints at their strategy: they aren't just moving boxes; they are building a community and ecosystem through events like Frostbike, which cements loyalty in a fragmented market.
- Dominant B2B Market Position: Acts as the primary distributor for Salsa, Surly, and other major brands.
- High-Fidelity Direct Traffic: 75% direct traffic indicates a 'sticky' customer base that bypasses competitors entirely.
- Pragmatic Tech Stack: Built for scale and reliability using AWS and PWAs, not vanity tech.
The Quiet Giant of the Bike Industry
QBP proves that in B2B, being indispensable beats being popular. They own the infrastructure, and as long as bikes need parts, they win.
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About qbp.com
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Technology Stack
qbp.com uses 13 technologies across their website including Adobe Fonts, Amazon Web Services, AWS CloudFront, LinkedIn Insight Tag, Facebook Pixel, and more.
Fonts
Adobe Fonts
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
LinkedIn Insight Tag, Facebook Pixel
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Dynatrace, Hotjar, Google Tag Manager, Google Analytics
Web Standards
PWA
Build Tools
Webpack
Traffic & Audience
qbp.com receives approximately 312.1K monthly visitors and ranks #105,543 globally. The website has a bounce rate of 22% with visitors viewing an average of 7.6 pages per visit. Users spend an average of 6:00 on the site.
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