qnap.com
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QNAP: The Quiet Giant of Data Storage
A 984-person company with 1.9M monthly visits and a surprising revenue model
While the world obsesses over cloud giants, QNAP quietly built a $200M business selling hardware that lets you own your data. Their 1.9M monthly visitors prove the enterprise NAS market is far from dead—it's just misunderstood.
"QNAP isn't selling storage—they're selling sovereignty over your data in a world of rent-seeking cloud giants."
The DIY Enterprise
With 984 employees generating $200M in revenue (~$200K per employee), QNAP operates with the efficiency of a hardware-focused company. Their traffic mix—53% organic search—suggests strong brand recognition rather than paid acquisition, a rarity in B2B tech. The 'qnap' keyword alone drives 105K monthly searches, indicating a sticky user base that returns to the brand consistently.
The Search Moat
QNAP's organic dominance reveals a critical insight: their customers aren't browsing—they're hunting. Terms like 'qnap finder' (5,690 monthly searches) and 'qfinder' (6,090 searches) show users actively seeking specific tools. This isn't a brand discovery play; it's a utility-driven ecosystem where users are locked into QNAP's software workflow, making the hardware a necessary accessory to their digital routine.
The tech stack tells the story of a modern hardware company: jQuery and Bootstrap for legacy interfaces, but Vite and PWA for next-gen experiences. They're bridging the gap between enterprise reliability and modern web standards. Yet the 1.5/5 Trustpilot rating (194 reviews) reveals a critical tension: technical users love the hardware, but the software experience and support are polarizing. This is a company built for engineers, not end-users.
- Hardware-first DNA in a software-defined world
- Organic search dominance in a niche B2B market
- Integrated ecosystem strategy (NAS + AI + surveillance)
- Geographic ambiguity in traffic data suggests global, fragmented customer base
The Unsexy Billion-Dollar Bet
QNAP proves that in enterprise IT, infrastructure beats flash. While startups chase AI hype, this Taiwanese giant quietly sells the physical backbone that powers 1.9M monthly searches for data sovereignty.
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QNAP (UK) | Secure, Intelligent Data & Storage Solutions
Accelerate workflows, protect data, and strengthen IT/OT resilience—powered by integrated NAS, High Availability, networking, Edge AI servers, video surveillance, and myQNAPcloud One.
QNAP Systems, Inc. - Network Attached Storage (NAS)
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QNAP Systems
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Reviews (20)
Good service
Good service - Thank you for quick and professional treatment Have a QNAP TS-653D as the power supply stopped working. send over a general request to qnap support. answer came within a few hours due to the time difference between Norway and Taiwan. Qnap wanted a copy of the receipt when it was purchased and the serial number. Unfortunately, it was out of warranty and I couldn't find the original receipt. Then I got another answer within a few hours QNAP customer service would send me new power for free. It only took 3 days from when I contacted QNAP until UPS had delivered new power. So QNAP deserves 10/10 stars when it comes to service and customer care.
Bought a TS-233 for home use
Bought a TS-233 for home use. Really regret buying this product. It is probably a good product for major It installations but it is far too complicated for a home user. Sold as a home user product, obviously for someone with weeks to spare to get it setup. Not intuitive and the popup tutorials may make sense to their employees but not to a home user. Will be turning it off soon and consigning to the junk pile. What a waste of money
Useless hardware and technical support…
Useless hardware and technical support from this company. I bought an NAS and two drives from WD. Their literature said it could be connected via a WiFi PCI card. So, when I went to acquire the card and checked their "compatibility list", there was only one card listed, their own, which has been discontinued. So, I contacted technical support and they told me that any PCIe gen 2x1 card would work, with Intel AX200 or AX210 chipset preferrred. So, I bought one. Installed it but the NAS doesn't see that it exists. No way to access it, load drivers, etc. (installing the card was an ordeal in itself getting the blank off of the housing - the screw was impossible to remove despite multiple tries, WD-40, etc, so I had to destroy the blank to finally remove it - and had to jury rig a new support for the card....which I'm removing with no blank to cover the gap) You would expect a decent company, if they have discontinued their only compatible card, to actually test and say which specific cards would work. But that is what a decent company would do. So here I sit, I'll have to uninstall the non-functioning card and play roulette with alternatives, or figure out an ethernet cable route through walls and floors which is what I was trying to avoid. Disgusting behaviour, really. Sorry that I went with this company. I will not do so again.
Do not ever use their QnapCloud space, very bad choice
I have a couple of Qnap NAS and wanted to backup one of them to the cloud and what better way than to use their own Myqnapcloud space, so I bought a supscription for 1 Tb for 1 year and it turned out that especially my NAS could not use the service, that was not written any where, and I asked to cancel the subscription within 24 hours and their response, tough luck, non-refundable.... Shitty company. Do Not Ever Buy their solutions!!!!
Absolutely disgusting support
Absolutely disgusting support. Do you not realise the QNAPS are the lifeline of a company as they store the data and QNAP seem to think it is acceptable to reply to a ticket when they feel like it. This was was raised over 7 hours and still waiting for a response. Even after talking to a QNAP employee who advised they would get a response.
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About qnap.com
Accelerate workflows, protect data, and strengthen IT/OT resilience—powered by integrated NAS, High Availability, networking, Edge AI servers, video surveillance, and myQNAPcloud One.
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Technology Stack
qnap.com uses 18 technologies across their website including Firebase, HSTS, PHP, and more.
Development
Firebase
Security
HSTS
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PHP
CRM
Salesforce
Customer Support
Zendesk
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Traffic & Audience
qnap.com receives approximately 1.9M monthly visitors and ranks #26,334 globally. The website has a bounce rate of 42% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 3:31 on the site.
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This page provides publicly available information about qnap.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit qnap.com directly at https://qnap.com.