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Qualifio: The Data Collection Engine
A $12.5M revenue platform mastering the art of interactive engagement
In a world drowning in generic forms, Qualifio isn't just asking for emails—it's gamifying the entire data collection process. This Belgian SaaS platform turns passive consumers into active participants, proving that first-party data doesn't have to be boring.
"They aren't building another form builder. They're building a data collection engine that happens to be fun."
The Zero-Party Data Play
Qualifio operates in the sweet spot between marketing and data compliance. With 40% direct traffic and 47% organic search, they've built a brand that marketers actively seek out. Their 'promotion calendar' keywords reveal a strategic SEO moat—they're not just a tool, but a resource for campaign planning.
The Traffic Paradox
Here's the counter-intuitive insight: Qualifio's 108K monthly visits aren't explosive, but their 40% direct traffic is elite. This signals a sticky product with high retention, not viral growth. They're building enterprise-grade stickiness in the mid-market, where churn kills most SaaS companies.
- Gamification-first approach: Quizzes, polls, and contests that feel native, not intrusive
- Food & Drink vertical specialization: Deep industry expertise in a high-engagement sector
- Enterprise-ready: 86 employees serving a $12.5M revenue base means efficient scaling
- Zero-party data focus: Collecting explicit preferences, not inferred behavior
The leadership team reveals their strategic focus: Quentin Paquot (CEO) leads a specialized crew including Chloe Fieux (Head Studio) and Olivier Lamotte (Head Product). This isn't a generic SaaS team—it's a product-led organization where design and engineering share equal billing. Their 3.9/5 Trustpilot rating from 19 reviews suggests solid execution, though not yet category-defining scale.
The Verdict: Quietly Dominant
In the noisy world of marketing tech, Qualifio plays a different game. They're not chasing vanity metrics or viral loops. They're building a defensible data collection business that turns every interaction into a first-party data point. For investors and founders, this is the blueprint for sustainable SaaS growth in a privacy-first world.
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Data collection platform: collect actionable data via gamification
Data collection platform: create interactive and gamified experiences, publish them online and collect first-party and zero-party data.
Qualifio
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Reviews (11)
Great tool to use!
Very user friendly platform and always quick replies when help is needed.
Thank you Lau, happy to hear such good feedback!
Verry happy with this platform to…
Verry happy with this platform to create my customer campaigns to recieve insights, newsletter subscriptions ect...
Thank you, Valerie, it's a pleasure working with you!
Qualifo is a very impressive tool with…
Qualifo is a very impressive tool with a lot of functionality.
Thank you Jean-Baptiste, happy to hear such good feedback!
The Qualifio team is very reactive and innovative
The Qualifio team is very reactive, nice, professional and innovative. It is a pleasure to work with them. And proud to be Belgian !
Thank you so much for your kind words Elodie :)
a must
a must. and the reactivity of the team is really appreciable.
Thank you for the great review Jerome!
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About qualifio.com
Data collection platform: create interactive and gamified experiences, publish them online and collect first-party and zero-party data.
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qualifio.com uses 22 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, HSTS, and more.
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Traffic & Audience
qualifio.com receives approximately 108.5K monthly visitors and ranks #282,291 globally. The website has a bounce rate of 44% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 1:35 on the site.
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This page provides publicly available information about qualifio.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit qualifio.com directly at https://qualifio.com.