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Questica: The Quiet Giant of Public Budgeting
How a 50-person team powers $5.8M in government financial planning software
While Silicon Valley chases AI hype, Questica quietly manages the budgets of entire cities and counties. This isn't a unicorn in disguise—it's something far more valuable: a focused, profitable engine for public sector financial planning.
"They're not building for venture capital approval—they're building for city council meetings."
The Government Tech Paradox
Questica operates in a space where growth metrics look different. 52% direct traffic means their customers—public sector CFOs and budget directors—aren't discovering them through SEO. They're bookmarking them, returning to them, and building workflows around their platform. The 12.7K monthly visits likely represent a concentrated user base of government professionals, not casual browsers. This is the classic B2G (Business-to-Government) pattern: smaller total addressable market, but extreme stickiness and higher lifetime value.
The Keyword Goldmine
Look at their top keywords: 'new orleans budget' (390 monthly searches), 'mwrd' (850), 'dcsd salary schedule 25-26' (230). These aren't vanity terms—they're hyper-specific queries from municipal employees actively seeking budget data. Questica isn't competing for 'budget software' with 10,000+ searches. They're owning the long tail of public sector financial management, where intent is crystal clear and competition is minimal. This is a classic blue ocean strategy in a red ocean industry.
The tech stack reveals a pragmatic, not fashionable, approach. jQuery, Bootstrap, and Tailwind CSS suggest a focus on functionality over bleeding-edge frameworks. Ant Design hints at a need for complex data tables and dashboards without reinventing the wheel. This isn't a startup trying to impress with the latest React framework—it's a team shipping reliable software to governments that prioritize stability over innovation.
- Hyper-niche focus: Public sector budgeting only
- Capital efficiency: $5.8M revenue with just 50 employees = ~$116K revenue per employee
- Low churn model: Government contracts are sticky and multi-year
- Direct traffic dominance: 52% indicates strong brand recall in a niche market
The Unsexy Billion-Dollar Playbook
Questica proves that in B2G, focus beats scale, and reliability beats features. For investors and founders, it's a masterclass in capital-efficient growth in a market where venture capital rarely looks.
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Budget Management Software for Public Sector | Euna Solutions
Manage public sector budgets efficiently with Euna Solutions’ software for planning, tracking, and reporting.
Euna Budget
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About questica.com
Manage public sector budgets efficiently with Euna Solutions’ software for planning, tracking, and reporting.
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questica.com uses 18 technologies across their website including Font Awesome, PHP, WordPress, and more.
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questica.com receives approximately 12.7K monthly visitors and ranks #1,497,895 globally. The website has a bounce rate of 27% with visitors viewing an average of 4.0 pages per visit. Users spend an average of 2:44 on the site.
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