In a market dominated by billion-dollar healthcare IT giants, QuickEMR operates with surgical precision—6 employees, $400k in revenue, and a staggering 78% direct traffic rate. This isn't a scaling play; it's a deeply embedded tool that therapy practices don't just use—they rely on it daily.

"78% direct traffic means their customers aren't searching—they're already converted. This is retention engineering, not acquisition marketing."

The keyword data reveals a telling pattern: top searches include 'server2' and '//server2'—internal system references, not marketing terms. This isn't a company optimizing for SEO; it's one where customers are literally searching for login pages and internal tools. The 17% organic search traffic is incidental, not intentional.

• Niche specialization: Physical, occupational, and speech therapy only
• Owner-operated: David Tarr leads a small, focused team
• Stability over scale: 15-year-old tech stack suggests reliability
• Direct relationship model: 78% direct traffic indicates no middlemen