quinoa.com
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Quinoa.com: The $1.9M Food Niche Play
A lean, focused operation targeting a single superfood's global search volume.
In a world of sprawling e-commerce empires, quinoa.com is a masterclass in minimalist monetization. This isn't a marketplace; it's a laser-focused content asset capitalizing on a single, high-volume keyword.
"They aren't selling quinoa; they are selling the intent to buy quinoa."
The SEO Dominance Play
The site commands the single most valuable keyword in its vertical: 'quinoa' with 189,160 monthly searches. While the site's global rank is modest (#4.2M), the traffic quality is high. They capture the 'informational' intent at the top of the funnel, likely monetizing through affiliate links to grocery giants and kitchenware brands. The data reveals a reliance on direct (35%) and organic (42%) traffic, suggesting a loyal returning audience or strong brand recall for the exact match domain.
The Lean Operation
With only 12 employees generating $1.9M in revenue, the efficiency per head is approximately $158k. This is a classic bootstrapped or micro-private equity play. They aren't burning cash on growth marketing; they are maintaining a high-margin content machine. The tech stack—jQuery, Bootstrap, Tailwind—confirms this: it's functional, lightweight, and built for speed, not for flashy, resource-heavy features.
The traffic sources reveal a distinct geographic ambiguity. With 'undefined' countries comprising 91.8% of traffic, the data suggests either a technical tracking error or a truly global, borderless audience. This is common for universal food staples. The site captures misspellings ('guinoa', 'quinoia', 'qouinoa')—a classic long-tail strategy that captures frustrated searchers and funnels them toward monetization.
- Domain Authority Goldmine: Owning the exact match .com domain provides an insurmountable SEO advantage.
- Traffic vs. Volume Mismatch: 4,401 visits against 189k search volume indicates massive room for growth (or heavy competition from bigger players).
- Tech Stack Stability: Uses legacy but reliable libraries (jQuery, Bootstrap) rather than chasing trends, prioritizing load speed over modern frameworks.
The Unscaled Giant
A $1.9M revenue on a domain worth 10x that. The opportunity here isn't in what they are doing, but in what they haven't done yet.
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Meta Tags
NorQuin | Northern Quinoa Production Corporation
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About quinoa.com
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Technology Stack
quinoa.com uses 14 technologies across their website including Font Awesome, Adobe Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Programming Languages
PHP
CMS
WordPress
Customer Support
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E-commerce & Payments
WooCommerce
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Traffic & Audience
quinoa.com receives approximately 4.4K monthly visitors and ranks #4,195,278 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:04 on the site.
The majority of quinoa.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about quinoa.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit quinoa.com directly at https://quinoa.com.