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Qwilr: The Anti-Proposal Powerhouse
How a 53-person team is outmaneuvering DocuSign with web-based proposals
In a world drowning in PDF attachments, Qwilr is betting the future on the browser. They're not just sending proposals—they're building interactive deal rooms that buyers actually want to explore.
"Qwilr's 63% direct traffic proves their product creates stickiness that converts trial users into evangelists."
The Silent SaaS Army
With 53 employees generating $6.7M in revenue, Qwilr achieves a remarkable $126K ARR per employee. That's enterprise-grade efficiency at a startup scale. Their team structure—co-founders Dylan Baskind and Mark Tanner leading with Jess Tassell as CMO—shows a product-first DNA that's rare in the proposal space.
The SEO Trojan Horse
Qwilr's 2.7 million backlinks aren't accidental. They've turned their web-based format into a viral loop—every shared proposal becomes a backlink generator. Meanwhile, competitors like PandaDoc (147K monthly searches) and Proposify (8K searches) fight for the same keywords while Qwilr owns the 'qwilr login' intent with 1,060 monthly searches.
The real magic is in the traffic mix. Most B2B SaaS companies fight for organic search, but Qwilr's 63% direct traffic suggests something profound: their product is sticky enough that users don't need to Google it. They just go there. That's not marketing—that's product-market fit.
- Web-based proposals eliminate the 'open attachment' friction point entirely
- Real-time buyer analytics provide sales teams with deal intelligence, not just delivery confirmation
- The 14-day trial is frictionless—no credit card required, lowering the barrier to entry
Qwilr is playing a different game
While competitors build document factories, Qwilr built a deal acceleration engine. Their 413K monthly visits and 63% direct traffic signal a product that sells itself—exactly what investors and founders should be watching.
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Sales Proposal Software | Close Deals Faster | Qwilr
Increase deal velocity with web-based proposal software. Get real-time buyer analytics. Start your free 14-day trial with Qwilr.
Make your competitors’ proposals look primitive
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About qwilr.com
Increase deal velocity with web-based proposal software. Get real-time buyer analytics. Start your free 14-day trial with Qwilr.
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qwilr.com uses 15 technologies across their website including HSTS, Cloudflare, HubSpot, and more.
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qwilr.com receives approximately 413.3K monthly visitors and ranks #125,483 globally. The website has a bounce rate of 52% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 2:18 on the site.
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