qz.com
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Quartz: The News Giant That Won't Be Silenced
1.7M monthly visitors, 8M backlinks, and a business model built on data obsession
While most news outlets chase clicks, Quartz has built a media empire on data. With 1.7M monthly visits and 8.3M backlinks, they're not just reporting news—they're engineering attention. This is what happens when you treat journalism like a tech product.
"Quartz doesn't just report the news—they engineer attention with surgical precision."
The Data-Driven Newsroom
Quartz's 44% direct traffic is a media unicorn statistic. While competitors beg for search visibility, Quartz commands a loyal audience that types 'qz.com' directly into their browser. This isn't accidental—it's the result of a product mindset applied to news. Their 1,006 employees aren't just journalists; they're a hybrid newsroom-engineering team building a product that people actually want to return to.
The Keyword Goldmine
Here's the provocative part: their top keyword isn't 'news' or 'journalism'—it's 'silver price' with 1.7M monthly searches. Quartz has cracked the code on intent-driven content that serves both curiosity and commerce. While legacy media fights over political headlines, Quartz quietly dominates high-value, transaction-adjacent queries. This is media with a business model baked into the search data.
Their tech stack reveals their true nature: Tailwind CSS, Vite, PWA, and Priority Hints. This isn't a news website—it's a performance-optimized web application that happens to publish articles. The presence of PWA and Lazy Loading shows they're building for mobile-first, speed-obsessed readers who won't wait 3 seconds for a page load. Every millisecond is a retention metric they're tracking.
- 8.3M backlinks: A content moat that's nearly impossible to replicate
- 44% direct traffic: A brand that's become a habit, not just a destination
- Hybrid tech stack: Newsroom meets engineering team
- Data-first approach: They know exactly what their audience wants before they do
Quartz is the blueprint for modern media
They've proven that news can be both profitable and popular when you stop thinking like a newspaper and start thinking like a tech company. The question isn't whether this model works—it's whether traditional media can catch up before they're rendered obsolete.
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Quartz
Quartz is a guide to the new global economy for people who are excited by change. We cover business, finance, economics, technology, lifestyle, and leadership.
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About qz.com
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Technology Stack
qz.com uses 21 technologies across their website including Google Fonts, PHP, Varnish, and more.
Fonts
Google Fonts
Programming Languages
PHP
Caching
Varnish
Cloud & Hosting
Amazon S3, Amazon Web Services, Cloudflare
Advertising
DoubleClick Floodlight, Facebook Pixel
Scheduling
Cal.com
Traffic & Audience
qz.com receives approximately 1.8M monthly visitors and ranks #36,536 globally. The website has a bounce rate of 63% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:49 on the site.
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