racing.com
racing.com
Get leads like Racing — and thousands more
Build targeted lists by tech stack, traffic, and more
Racing.com: Australia's Wagering Powerhouse
How a niche broadcaster built a $60M revenue engine on the back of Australia's racing obsession
While Silicon Valley chases AI unicorns, Racing.com quietly dominates Australia's gambling landscape with 256 employees generating $60.7M annually. This isn't just a media company—it's a precision-engineered wagering funnel where 560,000 monthly visitors arrive knowing exactly what they want: to bet on horses.
"65% direct traffic is the ultimate product-market fit signal—users don't search, they arrive."
The Habit-Driven User
The traffic composition reveals everything about user behavior. With 65% direct traffic versus only 30% organic search, Racing.com isn't fighting for attention—they're bookmarked in browsers across Australia. This is the rare platform where friction is the enemy and instant access is the product. When the races are running, every second counts, and these users aren't browsing—they're executing.
The SEO Paradox
Despite 279,397 backlinks and dominant search presence for terms like 'melbourne racing club' (730 monthly volume) and 'mrc' (19,960 volume), organic search only drives 30% of traffic. This paradox exposes the real business model: Racing.com captures existing demand rather than creating it. Their keywords aren't educational—they're navigational. Users already know the brand; they're just confirming the URL.
The leadership team reflects this broadcast-first, product-second DNA. Tristan Foenander (Head Broadcast Operations) and Reza Zaki (Television Director) anchor a production-heavy org structure. This isn't a tech company that happens to do racing—it's a broadcast operation that mastered digital distribution. The absence of detected tech stack suggests either stealth infrastructure or a concerning lack of modern tooling.
- Revenue per employee: ~$237K (exceptional for media)
- Traffic concentration: 81.2% from single undefined market (likely Australia)
- Brand moat: 'racing.com' is literal and unassailable
- Growth constraint: Geographic concentration creates single-point-of-failure risk
The Unsexy Billion-Dollar Playbook
Racing.com proves that boring industries with captive audiences outperform hype-driven startups. Their secret isn't innovation—it's execution in a market where the gambling addiction is the product, and they own the distribution.
How much traffic does Racing get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
Where is Racing's audience located?
Who competes with Racing?
Device Distribution
What keywords does Racing rank for?
5 keywordsWhat is Racing's revenue?
Who works at Racing?
Loading leads...
What do customers think of Racing?
No Trustpilot reviews available for this company.
Frequently Asked Questions about Racing
What is Racing's Revenue?
How fast is Racing growing?
How do people interact with Racing?
How do people find Racing?
Who uses Racing?
Who are Racing's competitors?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
Export racing.com Data
Download the complete tech stack, analytics, leads, and company data for racing.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About racing.com
Company Overview
Traffic & Audience
racing.com receives approximately 560.2K monthly visitors and ranks #71,573 globally. The website has a bounce rate of 40% with visitors viewing an average of 5.1 pages per visit. Users spend an average of 2:31 on the site.
The majority of racing.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is racing.com?
How popular is racing.com?
Related Searches
This page provides publicly available information about racing.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit racing.com directly at https://racing.com.