radio.com
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Radio.com: The Ghost in the Machine
A high-traffic, low-profile audio giant with a mysterious identity crisis.
Radio.com claims to be 'The Beat Drops Now,' yet it operates like a digital phantom. With 24,000 monthly visits and a massive backlink profile, it sits at the intersection of legacy radio infrastructure and modern streaming ambition—but its true identity remains obscured by a confusing pivot.
"Radio.com isn't a startup; it's a digital asset holding the weight of a broadcast legacy it can't seem to shake."
The Traffic Paradox
The data tells a story of a site in transition. Despite low global rankings (#1.2M), the site commands a massive backlink profile of 2.7M links—a relic of its past as a dominant radio portal. However, current traffic is anemic (24k visits), suggesting a failed pivot or a massive SEO penalty following a rebrand. The 59% direct traffic indicates a loyal, but shrinking, core audience looking for a service that may no longer exist.
The Identity Crisis
Radio.com currently markets itself as 'The Beat Drops Now,' targeting a music discovery audience. Yet, its top keywords reveal a different story: 'wfan' (a legacy radio station) and 'radio on line' dominate search volume. The user intent is archival and traditional, clashing violently with the modern 'music discovery' branding. This creates a jarring user experience where legacy radio listeners land on a platform promising a 'next generation' experience they likely don't want.
The company is a lean operation with only 32 employees generating $5.2M in revenue. This suggests a highly automated, low-touch model, likely relying on programmatic audio ads rather than premium subscriptions or curated content. The tech stack (Tailwind, Bootstrap, PWA) indicates a modern frontend slapped onto a legacy backend, prioritizing speed over depth.
- The 'Ghost' Traffic: 88% of traffic comes from 'undefined' regions, hinting at bot traffic or severe tracking issues.
- The Keyword Disconnect: High volume for 'radio' (507k) but zero ranking data suggests Google has de-indexed or penalized the domain for relevance.
- The Trust Deficit: A 2.8/5 Trustpilot rating with only 3 reviews signals a lack of consumer confidence or brand awareness.
A Sleeping Giant or a Digital Zombie?
Radio.com has the infrastructure of a major player but the activity of a dormant asset. For investors, it's a domain play; for users, it's a confusing detour.
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Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
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Device Distribution
What keywords does Radio rank for?
5 keywordsHow is Radio's SEO?
Open Graph Image
https://radio.com/assets/images/radiocom_og.png
Meta Tags
Radio.com - The Beat Drops Now
The beat drops soon. Get ready for the next generation of Radio.com.
H1 Tags
Schema Types
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Radio.com
Categories
Activity & Engagement
Contact Information
Reviews (3)
Too many commercials
Too many constantly repeating commercials. Seems almost as much commercial time as station time. If this weren’t bad enough they throw visual and video ads at you. If I want to listen to a station out of town I don’t wish to be inundated with nothing but local ads. Listen elsewhere.
Good-bye Radio.com from a loyal user
Good-bye Radio.com from a loyal user. I have written three times in the past four months about the constant repeating of the same commercials over and over, every 15 minutes or more, for weeks and months on end. I literally hear them hundreds of times. Sure, someone reached out every time and wrote a nice note about wanting to fix it. Each time I provided my name, street address, phone number, the station I listen to and the times, as well as the specific commercials. But that was not enough, as they wanted the specific identifying number for my iPad. That sounds like handing over the keys to my device and a major security risk. They must not want to take the time to listen to the station or fix the problem. So today I bought a portable AM radio on Amazon and will just listen that way. In looking at other reviews I see a lot of frustrated users with technical challenges as well, who have received the same type of nice note but no action or resolution. Bad customer service and poor user experience = doomed business model.
Cannot get WFAN through Radio.com using…
Cannot get WFAN through Radio.com using VPN NordVPN.They say they do not transmit to Canada.
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About radio.com
The beat drops soon. Get ready for the next generation of Radio.com.
Company Overview
Contact radio.com
Email Addresses
Phone Numbers
Technology Stack
radio.com uses 14 technologies across their website including Google Fonts, Amazon Web Services, AWS CloudFront, Didomi, and more.
Fonts
Google Fonts
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
Didomi
Email Marketing
ConvertKit
Analytics & Marketing
Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
radio.com receives approximately 24.2K monthly visitors and ranks #1,228,471 globally. The website has a bounce rate of 60% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:22 on the site.
The majority of radio.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about radio.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit radio.com directly at https://radio.com.