raecorp.com
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The Tiny Titan of Industrial HVAC
How a 5-person team in Tulsa built a $0.7M revenue machine in a trillion-dollar industry
In a market dominated by giants like Carrier and Trane, RAE Corporation operates with ruthless precision. With just 5 employees generating $700K in annual revenue, they've engineered a niche empire in commercial HVAC that defies traditional scale economics.
"They don't compete on volume—they compete on engineered specificity. Every visit to raecorp.com is a qualified lead, not a casual browser."
The Industrial Niche Playbook
RAE Corporation isn't selling HVAC units—they're solving specific thermal problems for commercial facilities. Their domain traffic reveals the strategy: 46% direct traffic means customers know exactly where to go when they need engineered cooling solutions. The 150 monthly searches for 'rae corporation' aren't accidental—they're from engineers and facility managers who've been through the specification process before.
The Efficiency Paradox
Here's the counterintuitive math: RAE's revenue-per-employee ($140K) seems low until you factor in their industrial B2B model. Their tech stack—jQuery, Tailwind CSS, Google Analytics—shows a pragmatic approach: build what works, not what's trendy. The 34% organic search traffic suggests they're not throwing money at ads, but earning their spot through relevance and reputation in a hyper-specialized field.
The leadership team tells the story: Eric Swank (CEO), Kevin Trowhill (VP Sales), Damon Swank (VP), Kyle Bowling (Director Engineering), and Stephen King (Sales Manager - RAE Coils). Five people, five distinct roles. No bloat, no committees. This isn't a startup—it's a precision instrument.
- Traffic dominance from direct navigation (46%) signals brand authority in industrial markets
- Zero paid search spend indicated by 34% organic traffic—pure referral and word-of-mouth growth
- Technical stack is deliberately simple: jQuery + Tailwind CSS = fast, maintainable, and cheap to run
- CEO and VP Sales are listed publicly—transparency that builds trust in B2B manufacturing
- Coils division has its own sales manager, indicating specialized sub-product lines within HVAC
The Anti-Startup Startup
RAE Corporation proves that in industrial manufacturing, focus beats scale, and depth beats breadth. Their $0.7M revenue isn't a ceiling—it's a foundation built on engineering excellence and customer trust.
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RAE Corporation - Industrial & Commercial HVAC Manufacturer
RAE Corporation specializes in the design and production of engineered heating, cooling, and refrigeration systems. HVAC & Refrigeration Manufacturing
RAE Corporation specializes in the design and production of engineered heating, cooling, and refrigeration systems.
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About raecorp.com
RAE Corporation specializes in the design and production of engineered heating, cooling, and refrigeration systems. HVAC & Refrigeration Manufacturing
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raecorp.com uses 16 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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raecorp.com receives approximately 2.2K monthly visitors and ranks #7,019,220 globally. The website has a bounce rate of 48% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:43 on the site.
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