Rafter.one isn't a startup—it's a stealthy Salesforce practice with $74.5M in revenue and a team of 411, yet its public-facing web presence shows zero monthly visits. This isn't a failure; it's a deliberate strategy.

"The most successful B2B services firms don't compete on SEO—they win on relationships and execution."

The tech stack tells a story of pragmatic efficiency: jQuery, Bootstrap, and Google Analytics—no flashy frameworks, just tools that work. This isn't a product company; it's a services engine. The careers page routes to Paylocity, suggesting they're integrated into Acxiom's HR infrastructure. Privacy is handled by OneTrust, standard for enterprise compliance.

• Revenue at scale: $74.5M puts them in the top tier of Salesforce practices
• Enterprise-only focus: Zero web traffic means no SMB or mid-market noise
• Acxiom integration: Likely benefits from parent company's data infrastructure and client base
• Pragmatic tech: jQuery/Bootstrap stack suggests low overhead on marketing tech
• Leadership depth: VP, Directors, and Senior Directors indicate mature organizational structure