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raicestexas.org

21 technologies
VerifiedGrowingVisit22.0K/mo$175M51821 Tech25 Leads
Deep Dive

RAICES: The $174M Nonprofit Disrupting Immigration Law

How a Texas-based org built a national powerhouse fighting for immigrant freedoms

In a landscape of fragmented nonprofits, RAICES operates with the scale of a tech startup and the mission of a social justice army. With $174M in revenue and 518 employees, they've transformed from a local Texas organization into a national force.

$174.8M
Annual Revenue
518
Employees
21.9K
Monthly Website Visits
48%
Direct Traffic

"They don't just file paperwork—they model a welcoming nation through systemic legal advocacy and frontline services."

The Growth Engine

RAICES achieves what most nonprofits struggle with: sustainable scaling. Their 48% direct traffic indicates powerful brand recognition—nearly half of visitors come directly to their site. This isn't accidental growth; it's the result of strategic campaigns that turn immigration crises into mobilization moments. Their organic search presence captures intent-driven keywords like 'immigration nonprofits' (160 monthly searches), while their Texas roots provide authentic credibility in a polarized landscape.

The Human Infrastructure

With 518 employees, RAICES operates like a distributed legal firm with a conscience. Their leadership team includes Dolores Schroeder (CEO), Anna Flores (CFO), and Jorge Rivas (Campaigns Director)—a blend of operational rigor and activist firepower. The organization maintains specialized divisions like refugee client services under Marisol Girela, showing they've built infrastructure to handle complex cases at scale. This isn't a volunteer-run operation; it's a professionalized service provider.

The tech stack reveals their modern approach: Tailwind CSS, Bootstrap, and Ant Design for rapid front-end development, combined with Google Analytics and Twitter Pixel for precision targeting. They're not just using legacy tools—they're building digital experiences that convert visitors into donors and advocates. The absence of Trustpilot reviews is telling: they're focused on direct impact, not consumer ratings.

  • Revenue scale ($174M) rivals Series B startups, yet they're a 501(c)(3)
  • Brand recognition so strong that 'raices' generates 70K monthly searches
  • Hybrid model: legal services + advocacy campaigns + direct client support
  • Texas roots with national reach—authenticity as a competitive advantage
Traditional grant dependency
Diversified funding through direct donations
Geographic limitations
National service network
Single-issue focus
Integrated legal + advocacy + policy work

They've Built the Playbook for Mission-Driven Scale

RAICES proves that nonprofits can achieve startup-level growth without compromising their core values—turning immigration justice into a scalable, measurable, and financially sustainable operation.

What tech stack does Raicestexas use?

37 detected
E-commerce & Payments1
Web Standards1
UI Libraries1
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics16
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
T
Twitter Pixel
M
Microsoft Ads (Bing)
J
jsDelivr
G
Google APIs
G
Google Tag Manager
F
Facebook Pixel
G
Google Static
G
Google Analytics
T
Twitter Ads
B
Bing
T
Twitter/X
G
Google DoubleClick
F
Facebook

How much traffic does Raicestexas get?

Traffic & Engagement

22.0K
Monthly Visits
1.7
Pages/Visit
0:56
Avg. Duration
61%
Bounce Rate
Monthly Traffic Trend+17%
18.8K
Oct 2025
Oct
20.4K
Nov 2025
Nov
22.0K
Dec 2025
Dec

Traffic Sources

Search
37%
Direct
48%
Social
5%
Referrals
8%
Email
0%
Paid
1%

Where is Raicestexas's audience located?

🌍96.3%
🌍3.7%

What keywords does Raicestexas rank for?

5 keywords
1raices70.0K vol$1.31
2raices texas580 vol$2.35
3raices 99080 vol
4raices acronym310 vol
5immigration nonprofits160 vol

How is Raicestexas's SEO?

Open Graph Image

OG Image preview
og:image

http://static1.squarespace.com/static/63b4656c9f96340195a2ff05/t/66c434381f80aa0d1a602193/1724134456615/raices_social.png?format=1500w

Meta Tags

title48 chars

RAICES – Invest in the U.S. We Envision Together

description163 chars

With Texas roots and national reach, RAICES models a welcoming nation by fighting for the freedoms of immigrant, refugee, and asylum-seeking people and families.

og:description

With Texas roots and national reach, RAICES models a welcoming nation by fighting for the freedoms of immigrant, refugee, and asylum-seeking people and families.

languageEN-US

H1 Tags

h1RISE. RESIST. WIN.
h1We deliver legal and social services to people and families who want to put down roots in the u.s. — and cultivate welcoming communities that uphold our collective freedoms.

Schema Types

WebSiteOrganizationLocalBusiness

Who works at Raicestexas?

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What do customers think of Raicestexas?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Raicestexas

What is Raicestexas's Revenue?
Raicestexas generates approximately $175M in annual revenue. With 518 employees, that's $337,500 per employee.
What does Raicestexas do?
With Texas roots and national reach, RAICES models a welcoming nation by fighting for the freedoms of immigrant, refugee, and asylum-seeking people and families.
How fast is Raicestexas growing?
Raicestexas employee count has changed by 10% year over year.
What technologies does Raicestexas use?
Raicestexas uses 21 technologies across their website including Fonts, Security, CMS. Key technologies include Adobe Fonts, Google Fonts, HSTS, reCAPTCHA, Squarespace.
Who are Raicestexas's competitors?
Raicestexas's main competitors include McClenny Moseley and Associates, Texas International Law Journal, Witherite Law Group, Patel | Gaines, Simmons and Fletcher P.C. Injury andamp; Accident Lawyers. These companies operate in similar markets and compete for the same customer base.

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About raicestexas.org

With Texas roots and national reach, RAICES models a welcoming nation by fighting for the freedoms of immigrant, refugee, and asylum-seeking people and families.

Company Overview

raicestexas.org
Website
law_and_government
Industry
#1,248,179
Global Rank
22.0K
Monthly Visitors
21
Technologies
25+
Employees

raicestexas.org Key Pages

Contact raicestexas.org

Technology Stack

raicestexas.org uses 21 technologies across their website including Adobe Fonts, Google Fonts, HSTS, reCAPTCHA, Squarespace, and more.

Fonts

Adobe Fonts, Google Fonts

Security

HSTS, reCAPTCHA

CMS

Squarespace

CDN

jsDelivr

Advertising

DoubleClick Floodlight, Microsoft Ads, Twitter Pixel, Facebook Pixel

E-commerce & Payments

Squarespace Commerce

Traffic & Audience

22.0K
Monthly Visits
61%
Bounce Rate
1.7
Pages/Visit
0:56
Avg. Duration

raicestexas.org receives approximately 22.0K monthly visitors and ranks #1,248,179 globally. The website has a bounce rate of 61% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:56 on the site.

The majority of raicestexas.org's traffic comes from undefined, .

Frequently Asked Questions

What is raicestexas.org?
With Texas roots and national reach, RAICES models a welcoming nation by fighting for the freedoms of immigrant, refugee, and asylum-seeking people and families.
What technologies does raicestexas.org use?
raicestexas.org uses 21 technologies including Adobe Fonts, Google Fonts, HSTS, reCAPTCHA, and 15 more. View the full tech stack analysis above.
How do I contact raicestexas.org?
You can contact raicestexas.org via email at [email protected] or through their contact page.
Is raicestexas.org hiring?
Check raicestexas.org's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is raicestexas.org?
raicestexas.org receives approximately 22.0K monthly visitors and ranks #1,248,179 globally. Traffic is growing by 7.4% month-over-month.

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