raicestexas.org
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RAICES: The $174M Nonprofit Disrupting Immigration Law
How a Texas-based org built a national powerhouse fighting for immigrant freedoms
In a landscape of fragmented nonprofits, RAICES operates with the scale of a tech startup and the mission of a social justice army. With $174M in revenue and 518 employees, they've transformed from a local Texas organization into a national force.
"They don't just file paperwork—they model a welcoming nation through systemic legal advocacy and frontline services."
The Growth Engine
RAICES achieves what most nonprofits struggle with: sustainable scaling. Their 48% direct traffic indicates powerful brand recognition—nearly half of visitors come directly to their site. This isn't accidental growth; it's the result of strategic campaigns that turn immigration crises into mobilization moments. Their organic search presence captures intent-driven keywords like 'immigration nonprofits' (160 monthly searches), while their Texas roots provide authentic credibility in a polarized landscape.
The Human Infrastructure
With 518 employees, RAICES operates like a distributed legal firm with a conscience. Their leadership team includes Dolores Schroeder (CEO), Anna Flores (CFO), and Jorge Rivas (Campaigns Director)—a blend of operational rigor and activist firepower. The organization maintains specialized divisions like refugee client services under Marisol Girela, showing they've built infrastructure to handle complex cases at scale. This isn't a volunteer-run operation; it's a professionalized service provider.
The tech stack reveals their modern approach: Tailwind CSS, Bootstrap, and Ant Design for rapid front-end development, combined with Google Analytics and Twitter Pixel for precision targeting. They're not just using legacy tools—they're building digital experiences that convert visitors into donors and advocates. The absence of Trustpilot reviews is telling: they're focused on direct impact, not consumer ratings.
- Revenue scale ($174M) rivals Series B startups, yet they're a 501(c)(3)
- Brand recognition so strong that 'raices' generates 70K monthly searches
- Hybrid model: legal services + advocacy campaigns + direct client support
- Texas roots with national reach—authenticity as a competitive advantage
They've Built the Playbook for Mission-Driven Scale
RAICES proves that nonprofits can achieve startup-level growth without compromising their core values—turning immigration justice into a scalable, measurable, and financially sustainable operation.
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RAICES – Invest in the U.S. We Envision Together
With Texas roots and national reach, RAICES models a welcoming nation by fighting for the freedoms of immigrant, refugee, and asylum-seeking people and families.
With Texas roots and national reach, RAICES models a welcoming nation by fighting for the freedoms of immigrant, refugee, and asylum-seeking people and families.
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About raicestexas.org
With Texas roots and national reach, RAICES models a welcoming nation by fighting for the freedoms of immigrant, refugee, and asylum-seeking people and families.
Company Overview
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raicestexas.org uses 21 technologies across their website including Adobe Fonts, Google Fonts, HSTS, reCAPTCHA, Squarespace, and more.
Fonts
Adobe Fonts, Google Fonts
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HSTS, reCAPTCHA
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Squarespace
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jsDelivr
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DoubleClick Floodlight, Microsoft Ads, Twitter Pixel, Facebook Pixel
E-commerce & Payments
Squarespace Commerce
Traffic & Audience
raicestexas.org receives approximately 22.0K monthly visitors and ranks #1,248,179 globally. The website has a bounce rate of 61% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:56 on the site.
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