rainkingonline.com
Get leads like Rainkingonline — and thousands more
Build targeted lists by tech stack, and more
The Ghost in the Machine: RainKing's Data Empire
A $5.7M revenue engine that quietly powers B2B sales, now buried inside ZoomInfo's infrastructure.
In the shadow of ZoomInfo's $1.5B acquisition, RainKingOnline.com persists as a digital ghost—still indexing, still ranking, yet functionally extinct. This isn't a website; it's a corporate relic that exposes the brutal reality of M&A in the data wars.
"RainKing didn't die—it was absorbed. And in the data business, extinction is just another form of integration."
The Acquisition Aftermath
ZoomInfo's $5.7M acquisition of RainKing in 2017 was a masterclass in strategic absorption. What remains today is a redirect ghost: rainkingonline.com points to ZoomInfo's privacy policy, while the original Twitter (@DiscoverOrg) still broadcasts. The 49-person team, led by co-founder Dwayne Cherry, vanished into ZoomInfo's 3,000+ employee machine. The site's tech stack—jQuery, Tailwind, Bootstrap—now serves as digital archaeology, frozen in time while the world moved on.
The Data Moat
RainKing's original value wasn't traffic—it was accuracy. While competitors scraped the web, RainKing's 49-person research army manually verified contacts. Sven Bannuscher (Director, Global Market Intelligence) and Martha Daxer (Research Analyst) built a human-in-the-loop system that outperformed algorithms. That human edge is now ZoomInfo's proprietary advantage, buried inside their 'Verified Data' marketing. The $5.7M revenue was just the beginning; the real value was the methodology.
The site's current state tells a story of strategic silence. Zero monthly visits, no organic keywords, global rank N/A—this isn't a failure, it's a deliberate shutdown. ZoomInfo didn't just buy the brand; they bought the silence. The privacy policy redirects, the login page points to ZoomInfo, and the social profiles hang in limbo. For founders and investors, this is a lesson in asset extraction: the domain lives, the business dies, the data thrives.
- Human-verified data vs. algorithmic scraping (pre-acquisition)
- 49-person research team vs. 3,000+ ZoomInfo employees (post-acquisition)
- $5.7M revenue vs. $1.5B+ valuation (acquisition multiple)
- Zero traffic vs. hidden SEO value (strategic obsolescence)
The Data Necromancer's Lesson
RainKing isn't dead—it's a zombie brand that proves in B2B data, the real acquisition happens in the shadows. For founders: build something that can be quietly absorbed, not just loudly acquired.
What tech stack does Rainkingonline use?
How much traffic does Rainkingonline get?
Traffic & Engagement
How is Rainkingonline's SEO?
Open Graph Image
/wp-content/uploads/2020/04/favicon.png
Meta Tags
DiscoverOrg: Business Contact Database | B2B Sales Lead Lists
Accelerate growth with targeted B2B sales lead lists from the most trusted business contact database & sales intelligence solution. Try Free Data Today!
H1 Tags
Schema Types
What is Rainkingonline's revenue?
Who competes with Rainkingonline?
Who works at Rainkingonline?
Loading leads...
What do customers think of Rainkingonline?
No Trustpilot reviews available for this company.
Frequently Asked Questions about Rainkingonline
What is Rainkingonline's Revenue?
What does Rainkingonline do?
How fast is Rainkingonline growing?
What technologies does Rainkingonline use?
Who are Rainkingonline's competitors?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Rainkingonline?
Contact Information
Export rainkingonline.com Data
Download the complete tech stack, analytics, leads, and company data for rainkingonline.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About rainkingonline.com
Accelerate growth with targeted B2B sales lead lists from the most trusted business contact database & sales intelligence solution. Try Free Data Today!
Company Overview
rainkingonline.com Social Media
Contact rainkingonline.com
Phone Numbers
Technology Stack
rainkingonline.com uses 12 technologies across their website including PHP, WordPress, Cloudflare, and more.
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Privacy & Consent
OneTrust
Analytics & Marketing
Amplitude, Google Tag Manager
Web Standards
Twitter Cards
Traffic & Audience
rainkingonline.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
Frequently Asked Questions
What is rainkingonline.com?
How much does rainkingonline.com cost?
What technologies does rainkingonline.com use?
How do I contact rainkingonline.com?
What are rainkingonline.com's social media accounts?
How popular is rainkingonline.com?
Related Searches
This page provides publicly available information about rainkingonline.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rainkingonline.com directly at https://rainkingonline.com.