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rakuten.co.jp
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rakuten.co.jp

9 technologies
VerifiedVisit340.1M/mo9 Tech

AI Deep Dive Analysis

Generate an AI-powered deep dive article about rakuten.co.jp using all available data.

What tech stack does Rakuten use?

20 detected
JavaScript Libraries1
UI Libraries1
Build Tools1
Web Standards2
Performance1
Programming Languages1
Tracking & Analytics11
G
Google DoubleClick
G
Google Tag Manager
F
Facebook Pixel
G
Google Ads
B
Bing
T
TikTok Pixel
T
Twitter Ads
F
Facebook
T
Twitter/X
A
Analytics Service
T
Tracking Pixel

How much traffic does Rakuten get?

Traffic & Engagement

340.1M
Monthly Visits
-2.2%
5.0
Pages/Visit
8:54
Avg. Duration
46%
Bounce Rate
Monthly Traffic Trend+3%
331.1M
Jun 2026
Jun
347.7M
Jul 2026
Jul
340.1M
Aug 2026
Aug

Rankings

#92
Global Rank
#9
Japan Rank
Online Services
Category

Backlinks & Authority

2.1B
Backlinks
456.4K
Ref. Domains
100
Authority Score
Low
Penalty Risk
Backlinks Trend-21%
3.1B
Mar 2026
Mar
3.0B
Apr 2026
Apr
3.0B
May 2026
May
2.8B
Jun 2026
Jun
2.7B
Jul 2026
Jul
2.5B
Aug 2026
Aug

Search Traffic

Organic
157.3M
Paid
3.3M

Top Organic Keywords

#1楽天
7,480,000 vol3.8%
#1楽天 市場
5,000,000 vol2.5%
#1楽天 トラベル
4,090,000 vol2.1%
#1楽天 モバイル
1,500,000 vol0.8%
#1楽天 競馬
823,000 vol0.4%

Where is Rakuten's audience located?

🇯🇵Japan97.4%
🇺🇸United States0.4%
🇹🇼Tw0.4%
🇰🇷South Korea0.3%
🇧🇩Bangladesh0.3%

Device Distribution

Desktop17.5%
Mobile82.5%

How is Rakuten's SEO?

Open Graph Image

OG Image preview
og:image

https://r.r10s.jp/com/img/home/top/ogp.png

Meta Tags

title4 chars

楽天市場

description94 chars

楽天市場はインターネット通販が楽しめる総合ショッピングモール。楽天ポイントがどんどん貯まる!使える!毎日お得なクーポンも。食品から家電、ファッション、ベビー用品、コスメまで、充実の品揃え。

og:title

【楽天市場】Shopping is Entertainment! : インターネット最大級の通信販売、通販オンラインショッピングコミュニティ

languageJA

Schema Types

WebSite

Who works at Rakuten?

Loading leads...

What do customers think of Rakuten?

Rakuten

Rakuten

2.0
22 reviews
✓ Claimed

Categories

Electronics & Technology#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
2/16/2017

Contact Information

Address:
Shinagawa, JP

Reviews (18)

Filter by rating:
Chxm Fromchina
6/5/2026
🇯🇵 Japan1 reviews• OrganicUnverified
Experience date: 6/5/2026
i like rakuten.co.jp and i like…

i like rakuten.co.jp and i like lifia.co.jp

Weslley Reis
11/13/2020
🇧🇷 Brazil3 reviews• OrganicUnverified
I bought my disney plus plan over there…

I bought my disney plus plan over there and my account being new I haven't received the cashback back until now, and it's past 48 hours

Saurabh singh Raghav
7/9/2026
🇮🇳 India3 reviews• OrganicUnverified
Experience date: 7/9/2026
Their "automated security system" is just a tool to ban legit users

I really don't know what business are they doing! I have been using Rakuten insight for years and participating in their surveys, however, I have decided to close my account, because there is no point of continuing using it. It took me ages to fill out all their surveys so that I could withdraw some money, but when I wanted to do that, they declined my withdraw because of their automatic security system.

👍 2
Joseph
6/28/2026
🇯🇵 Japan1 reviews• OrganicUnverified
Experience date: 6/1/2026
They cancel orders with no warning or explanation

They cancel orders with no warning or explanation. The only way you find out is by logging in to their site and checking the order status. Their system doesn't immediately give you the option to put your billing address in another country. So when I wasn't having success with orders, I added my billing address. Guess what that means? They lock you out of your account! For adding your billing address when you have never had a successful credit card order with them! And good luck if you want to put USA in the country field. That's not an option! But US minor outlying islands is, American Samoa is, but not the US! Not only that, but they don't email you, text you, or call you to let you know your account is locked. The only way I found out was to check on the order. Then they make you fill in on your information again to unlock your account, and then they tell you it will be 2-3 days before they can reply! So if you have an unread message from a seller (like I do), and you can't log in to read the message, and payment hasn't gone through yet (because of the credit card issue), then guess what? The seller will just cancel your order before you're able to log back in! And do you really think that seller is going to want to sell to you again? The only thing that works (before I got locked out) is to pay at a convenience store, and even then most of the time the seller doesn't send the link to pay at konbini! It's a 30 minute walk round trip for me to the konbini. Out of like 10 placed orders, I have had ONE successful order! It's absurd. Hop on Amazon and the item is there the next day. I don't know how Rakuten can even compete. I hope Amazon gets more and more items added.

A.S
4/14/2026
🇮🇳 India5 reviews• OrganicUnverified
Experience date: 4/13/2026
Professional Scammers! They block your account right before payout!

I have finally realized that Rakuten Insights is nothing but a data-harvesting scam. I had accumulated a sufficient number of points after a couple of weeks, and I had hit a redemption threshold. I was sitting on around 600-700 points, and my gift cards were supposed to be dispatched on 15-04-2026. Unfortunately, on the day before my reward period, Rakuten suspended my account with no reason at all. Here is how their fraud works: Payout Scam: They offer extremely poor payouts for boring surveys that take forever to complete. Once you accumulate enough to get paid out, you have to wait 15 days. The Last-Minute Ban: They allow you access for almost the entire period before the gift card is due. But then they ban your account from accessing the survey in the last 24 hours. Data Scam: They are definitely selling our private data to large companies and earning huge profits. However, they act like robbers when it comes to compensating us. Zero-Point Scams: It happened to me many times where I had to complete an entire survey but was given 0 points right at the end. My recommendation: Don’t even think of wasting one minute on this scam website. They don’t care whether you are giving high-quality data or not. If you start earning, they will snatch your account. Rakuten Insights, shame on you guys. Pure scams. Avoid them at all costs.

👍 1

Frequently Asked Questions about Rakuten

What does Rakuten do?
楽天市場はインターネット通販が楽しめる総合ショッピングモール。楽天ポイントがどんどん貯まる!使える!毎日お得なクーポンも。食品から家電、ファッション、ベビー用品、コスメまで、充実の品揃え。
How fast is Rakuten growing?
Rakuten has declined by 2.2% in the last 6 months according to traffic data.
How do people interact with Rakuten?
When visiting Rakuten, visitors view an average of 5.0 pages per visit, and spend around 8:54 on the site, and the bounce rate is 46.3%.
How do people find Rakuten?
179.4M people (53%) visit Rakuten directly. 157.3M (46%) find them through organic search. 3.3M (1%) come through paid advertising.
Who uses Rakuten?
Rakuten's top market is Japan with 331.2M visitors (97.4%). United States is 2nd with 1.3M (0.4%). Taiwan is 3rd with 1.3M (0.4%).
What technologies does Rakuten use?
Rakuten uses 9 technologies across their website including JavaScript Libraries, CSS Frameworks, UI Libraries. Key technologies include Swiper, Tailwind CSS, Bootstrap, Ant Design.
Who are Rakuten's competitors?
Rakuten's main competitors include amazon.co.jp, kakaku.com, yahoo.co.jp. These companies operate in similar markets and compete for the same customer base.
What do customers think of Rakuten?
Rakuten has a Trustpilot score of 2.0 out of 5 (2 stars) based on 22 customer reviews.

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About rakuten.co.jp

楽天市場はインターネット通販が楽しめる総合ショッピングモール。楽天ポイントがどんどん貯まる!使える!毎日お得なクーポンも。食品から家電、ファッション、ベビー用品、コスメまで、充実の品揃え。

Company Overview

rakuten.co.jp Key Pages

Contact rakuten.co.jp

Technology Stack

rakuten.co.jp uses 9 technologies across their website including Swiper, Tailwind CSS, Bootstrap, Ant Design, and more.

JavaScript Libraries

Swiper

CSS Frameworks

Tailwind CSS, Bootstrap

UI Libraries

Ant Design

Build Tools

Webpack

Web Standards

PWA, Twitter Cards

Performance

Lazy Loading

Frequently Asked Questions

What is rakuten.co.jp?
楽天市場はインターネット通販が楽しめる総合ショッピングモール。楽天ポイントがどんどん貯まる!使える!毎日お得なクーポンも。食品から家電、ファッション、ベビー用品、コスメまで、充実の品揃え。
What technologies does rakuten.co.jp use?
rakuten.co.jp uses 9 technologies including Swiper, Tailwind CSS, Bootstrap, and 3 more. View the full tech stack analysis above.

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This page provides publicly available information about rakuten.co.jp. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rakuten.co.jp directly at https://rakuten.co.jp.