ranir.com
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The Invisible Giant of Oral Care
How Perrigo's Ranir dominates store shelves without owning the spotlight
You've brushed your teeth with their products a hundred times, but you've never heard of them. Ranir is the quiet powerhouse behind the world's most recognizable oral care brands, operating in the shadows of giants while generating $56.9M annually.
"They don't compete for eyeballs—they compete for shelf space. And they're winning."
The B2B2C Playbook
Ranir isn't building a DTC brand; they're the invisible engine behind retail giants. Their 206 employees generate $56.9M by manufacturing store brands and owning Plackers® and REMBRANDT®. This is B2B2C mastery: they skip the marketing arms race and own the manufacturing moat. While startups burn cash on customer acquisition, Ranir sells directly to retailers who already have the traffic.
The Tech Stack Paradox
Here's the contradiction: a $56.9M oral care company runs on jQuery, Bootstrap, and Vite—modern enough to function, but archaic enough to signal they're not chasing web innovation. Their site gets 0 monthly visits because it's a corporate brochure, not a sales channel. This is deliberate focus: they've optimized for manufacturing efficiency, not digital presence. The tech stack tells the story—they're building products, not websites.
The most telling metric isn't traffic or backlinks—it's the absence of them. Ranir.com doesn't need SEO because it doesn't sell to consumers. It needs to convince retailers that Perrigo can manufacture their store brand at scale. Their LinkedIn presence, Twitter handle, and Facebook page all point back to Perrigo Company, not Ranir. They're a brand within a brand, a subsidiary that operates with autonomy but leverages corporate scale.
- Dominates retail shelves without consumer marketing spend
- Owns two legacy brands (Plackers® and REMBRANDT®) in a crowded market
- Operates with lean 206-person team generating $276K per employee
- Tech stack optimized for operations, not conversion
- Zero organic traffic because B2B sales happen offline
The Unsexy Billion-Dollar Model
While DTC startups chase valuation multiples, Ranir proves that boring B2B manufacturing with retail partnerships can quietly generate $56.9M with a 200-person team. They don't need your attention—they already have Walmart's and CVS's.
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Oral Care | corporate
Perrigo makes high-quality oral self-care products for the entire family. From power and manual toothbrushes to teeth whiteners, dental floss, night guards and more – our products can be found at major retailers across North America. In addition to producing some of the largest oral care store brands, we also manufacture and market the Plackers® and REMBRANDT® brands, providing exceptional oral care solutions and helping customers bring their best smiles forward.
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About ranir.com
Perrigo makes high-quality oral self-care products for the entire family. From power and manual toothbrushes to teeth whiteners, dental floss, night guards and more – our products can be found at major retailers across North America. In addition to producing some of the largest oral care store brands, we also manufacture and market the Plackers® and REMBRANDT® brands, providing exceptional oral care solutions and helping customers bring their best smiles forward.
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Technology Stack
ranir.com uses 16 technologies across their website including Font Awesome, Adobe Fonts, PHP, Drupal, and more.
Fonts
Font Awesome, Adobe Fonts
Programming Languages
PHP
CMS
Drupal
CDN
jsDelivr
Privacy & Consent
OneTrust
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
ranir.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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