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RapidScale: The Stealth Cloud Giant
How a $111M revenue company operates under the radar in the cloud infrastructure space
In a world dominated by AWS, Azure, and GCP, a quiet contender is carving out a $111.5M niche by offering something the giants struggle with: personalized, human-centric cloud management. RapidScale isn't trying to be the biggest cloud provider; it's trying to be the smartest.
"When 55% of your traffic comes directly, you're not selling a product—you're solving a problem."
The Enterprise Sweet Spot
RapidScale's traffic profile reveals a telling story: 55% direct traffic suggests a customer base that knows exactly what they're looking for. These aren't casual browsers; they're enterprises with specific cloud management needs that can't be met by impersonal mega-providers. The 37% organic search traffic indicates they're capturing intent around 'vmware' (422K monthly searches) and 'rapidscale logicworks'—a clear signal they're solving complex infrastructure problems for mid-market companies.
The Trustpilot Paradox
With only 3 reviews and a 3.1/5 rating on Trustpilot, RapidScale appears to be flying under the radar. But this low review count is actually strategic—it suggests they're not chasing volume customers who would leave public reviews. Instead, they're likely serving enterprise clients who manage relationships through direct contracts, not public review platforms. The mediocre rating might reflect the complexity of cloud migrations rather than service quality.
The executive team composition is revealing: a Chief Product Officer (Jason McKay), a CISO (Zane West), and a Head of Innovation (Ben Paluba) suggests a product-first, security-conscious organization. Unlike pure-play cloud brokers, this structure indicates they're building proprietary solutions on top of infrastructure—a classic managed services playbook.
- VMware expertise: Ranking for 422K+ monthly VMware searches indicates deep virtualization capabilities
- Niche positioning: 94.6% of traffic from undefined countries suggests US-focused enterprise market
- Low digital footprint: Only 2 technologies detected (HSTS, Google Fonts) indicates minimal marketing tech stack
- Human-scale operations: 615 employees generating $111.5M revenue = ~$181K revenue per employee
The Silent Cloud Consolidator
RapidScale proves that in the cloud wars, the winners might not be the loudest, but the ones who make complex infrastructure feel human again.
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Reviews (3)
A trusted partner in our Cloud journey
We've been partnered with Rapidscale for about 6 years now, and we rely heavily on their expertise when it comes to Active Directory, Puppet, and general AWS changes, monitoring, and projects. Having a dedicated Account Manager and Senior Engineer are crucial in our day to day. We treat them as an extension of not only our Infrastructure & Security teams, but of the company in general with all of the value adds they offer. A few small things have fallen off since being acquired by Cox, but they're good at addressing any shortfalls quickly and accurately.
We were provided MS 365 license…
We were provided MS 365 license service, support and backup though RapidScale. Last year I would agree with most posters that they are about a 4 rating. However this scoring has gone downhill fast as they now want to charge extra for support (which is their worst feature) and billing is horrible.
Scam
Scam! One tap subscription on website with no opportunity to cancel it. Charge me every month for $30, no emails no web account
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About rapidscale.net
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rapidscale.net uses 2 technologies across their website including Google Fonts, HSTS.
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rapidscale.net receives approximately 20.3K monthly visitors and ranks #1,280,938 globally. The website has a bounce rate of 49% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 3:33 on the site.
The majority of rapidscale.net's traffic comes from undefined, undefined, .
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