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Rappler: The Anti-Facebook News Engine
How a Philippine media company built a 3.5M-user fortress against disinformation using tech and community
While legacy media crumbles and clickbait farms multiply, Rappler has engineered something rare: a profitable, high-impact newsroom that treats readers as citizens, not impressions. They aren't just reporting the news—they're building the infrastructure for democratic resilience.
"Rappler didn't just digitize journalism—they weaponized technology for civic engagement while their competitors were still figuring out Facebook."
The Growth Flywheel
Rappler's traffic splits reveal a counter-intuitive strategy: 62% organic search vs 29% direct. They're not chasing viral moments—they're capturing intent. When users search 'philippine news' (8,500 monthly searches) or 'cathy cabral' (22,090 searches), Rappler owns the results. This isn't SEO gaming; it's authority engineering. They've built a moat where credibility compounds into discoverability, which feeds back into revenue.
Community as Infrastructure
222 employees isn't a newsroom—that's a tech company. With CTO Jonathan Dayao and Head of Civic Engagement Samantha Bagayas leading the charge, Rappler's stack (Redux, Tailwind, Ant Design) powers more than articles. They've engineered a 'MovePH' platform where readers don't just consume—they investigate, verify, and act. This is civic engagement as a product feature, transforming passive audiences into distributed fact-checkers.
The Trustpilot score of 2.3/5 from 7 reviews is a fascinating artifact. It reflects the brutal reality of operating in the Philippine information ecosystem: you're either attacked by trolls or ignored by algorithms. Rappler's real validation isn't in review sites—it's in the 4.9 million backlinks and a global rank that outperforms most legacy media in a market where press freedom is under siege.
- Tech stack is weaponized: jQuery, core-js, Redux, and Bootstrap aren't just tools—they're battle-tested infrastructure for real-time news delivery under censorship pressure
- Social graph is diversified: Twitter, YouTube, Facebook, LinkedIn, Instagram—Rappler plays everywhere, but they own their distribution
- Revenue model is opaque but robust: $50M revenue suggests diversified income beyond ads—likely grants, partnerships, and reader contributions
Rappler is the blueprint for post-social media journalism
For founders: They prove you can build a profitable, high-traffic media company by treating audience as community, technology as infrastructure, and credibility as your only currency. For investors: This is what anti-fragile media looks like in 2024.
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RAPPLER | Philippine & World News | Investigative Journalism | Data | Civic Engagement | Public Interest
Rappler is the Philippines' leading digital media company that's driven by uncompromising journalism, enabled by technology, and enriched by communities of action.
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Reviews (7)
Before heading to Northside Chevrolet…
Before heading to Northside Chevrolet at 9400 San Pedro in San Antonio, Texas, it's advisable to review the negative feedback, as it holds true. I personally encountered unprofessional service and witnessed vehicle sabotage. During a service visit a few months ago, the technician mistakenly used the wrong transmission fluid after flushing out the old one. This error became apparent later when I noticed transmission issues. When I raised this with Alex, the Service Consultant, he denied the mistake and focused on unrelated matters, pressuring me to pay for additional services. After attempting to address the issue professionally, I sought out the service department manager, Mario Davila, who was unavailable until Monday. Despite explaining the situation to Robert, the Sales Manager, and inquiring about security footage, the matter remained unresolved. Upon meeting with Mario on October 20, 2025, he suggested further testing, which extended the service duration. Unfortunately, the dealership failed to provide the requested video evidence, and both managers avoided my calls. The lack of transparency and accountability at Northside Chevrolet is concerning. I was shocked to hear Mario admit to covering up the technician's mistake. This breach of trust, especially after being a loyal customer for a decade, has led me to caution others against using their services. The disregard for customer satisfaction and integrity displayed by the management is unacceptable. I urge potential customers to steer clear of Northside Chevrolet unless they are willing to endure delays, broken promises, and unprofessional conduct. It is essential to thoroughly research and consider customer feedback before engaging with this dealership
A real fake news factory.
They are the number 1 source of fake news. They let the world know they are against fake news but they are actually the ones peddling fake news. They even partner with Facebook to become "Fact Checkers" and put down accounts, pages and groups of individuals who are against their narrative.
FAKE NEWS!
FAKE NEWS!! All of their news are FABRICATED because they were paid to create FAKE NEWS!!
Crappler
World can still exist without this kind of media,deliverer of fake and bias news reporting.
Rappler BIASED and FULL OF FAKE NEWS
Rappler contains and publishes fake news in terms of government and politics especially when it comes Marcos and the Aquinos.Clearly Rappler is a biased source for news when it comes to politics.As an example, when they publish a news with Ferdinand Marcos Sr. They don't address him as "President" or "Former President" instead they address him as "Dictator" or "Former Dictator" plus when they make or publish something about Marcos and the Marcoses, you won't even see any positive news or comments about them,on the other hand when the Aquinos are the topic they receive full praises from rappler.BIASED
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About rappler.com
Rappler is the Philippines' leading digital media company that's driven by uncompromising journalism, enabled by technology, and enriched by communities of action.
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Technology Stack
rappler.com uses 27 technologies across their website including Google Fonts, PHP, Ghost, Framer, and more.
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PHP
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Ghost, Framer, WordPress
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Amazon Web Services, AWS CloudFront
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DoubleClick Floodlight, Google Ads
Traffic & Audience
rappler.com receives approximately 3.5M monthly visitors and ranks #20,686 globally. The website has a bounce rate of 62% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 1:10 on the site.
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This page provides publicly available information about rappler.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rappler.com directly at https://rappler.com.