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Ratio City: The 16-Person Urban Data Play
How a lean Canadian startup is mapping the future of cities, one data point at a time.
While tech giants chase AI and crypto, Ratio.City is quietly building the operating system for Canada's urban future. With just 16 employees and $1.6M in revenue, this startup isn't just selling data—they're selling clarity in the chaos of urban planning.
"They're not building a tool for everyone—they're building the essential tool for a specific someone."
The Niche is the Strategy
Ratio.City isn't chasing mass-market adoption. With only 2,621 monthly visits and a global rank hovering near #5.7M, they're deliberately staying under the radar. This isn't a failure—it's focus. Their traffic is 53% organic and 32% direct, signaling a small but intensely loyal user base who come back repeatedly. They're not optimizing for scale; they're optimizing for depth.
The Revenue Multiplier
At $1.6M revenue with 16 employees, Ratio.City generates approximately $100K per employee—a solid metric for a B2B SaaS company in a specialized vertical. Their pricing page and free trial funnel suggest a product-led growth motion, but with high-touch elements (notice the 'Industry Engagement' role). They're likely selling $5K-$20K annual contracts to municipalities and developers, not $99/month subscriptions to freelancers.
The keyword data reveals their search strategy: they rank for 'ratio city' (110 volume) but also broader terms like 'city data' (3,810 volume) and 'citydata' (2,060 volume). They're capturing both branded searches and high-intent planning professionals. The bizarre keyword 'what volume does tusk act 1 appear' (180 volume) suggests they're either ranking for random queries or have a content strategy that's broader than it appears.
- Product-led growth with enterprise upside: Free trial funnel meets high-touch industry engagement
- Geographic specificity: Canada-focused, likely leveraging public data partnerships others ignore
- Visual-first UX: Heavy use of Tailwind, Bootstrap, and Ant Design suggests a polished, map-heavy interface
- Data moat: 3D geospatial data for planning isn't easily replicated—it requires local expertise and data partnerships
The Quiet Giant in Urban Intelligence
Ratio.City proves that in B2B, being the best in a small pond beats being mediocre in an ocean. They're not building for unicorn status—they're building for sustainable impact on how cities grow.
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Meta Tags
Ratio.City | Enhance Planning Now - Discover Opportunities
Explore Ratio.City, providing geospatial data tools for urban planning, development, and municipal asset management across Canada.
Explore Ratio.City, providing geospatial data tools for urban planning, development, and municipal asset management across Canada.
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About ratio.city
Explore Ratio.City, providing geospatial data tools for urban planning, development, and municipal asset management across Canada.
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Technology Stack
ratio.city uses 24 technologies across their website including YouTube Embed, Google Fonts, HSTS, and more.
Video
YouTube Embed
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Google Fonts
Security
HSTS
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PHP
CMS
Squarespace
Translation
Weglot
Traffic & Audience
ratio.city receives approximately 2.6K monthly visitors and ranks #5,693,395 globally. The website has a bounce rate of 29% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 2:20 on the site.
The majority of ratio.city's traffic comes from .
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This page provides publicly available information about ratio.city. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ratio.city directly at https://ratio.city.