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Raxo: The NYC Agency That Built a $4.8M Machine on 0 Traffic
A data-driven design studio that mastered offline growth while ignoring online vanity metrics.
In a digital world obsessed with traffic and SEO, Raxo is a $4.8M revenue anomaly. This 28-person NYC agency has built a thriving creative business with zero monthly visits to their main site, proving that real growth happens offline first.
"They built a multi-million dollar agency with zero organic search traffic. That's not a bug—it's a strategy."
The Anti-Growth-Hack Growth Model
Raxo operates as a full-service agency in the truest sense, blending design, animation, strategy, and web services. Unlike digital natives chasing viral content, they've built a $4.8M revenue engine through direct relationships and referrals. Their 28-person team is lean, diverse, and structured for deep client partnerships rather than scale-at-all-costs.
Tech Stack as a Competitive Moat
Their tech stack reveals a modern, performance-obsessed mindset: Tailwind CSS for rapid styling, Vite for blazing builds, and a heavy reliance on analytics (Google Analytics, Hotjar, GTM). Yet they deploy this stack for client work, not for their own content marketing. They're builders first, marketers second—or perhaps, they've simply defined marketing as exceptional client delivery.
The leadership team tells the story: Oscar Rivera (Founder + Chief Creative Director), Melisa Fernandez (Chief Talent Officer), and Avaz Bokiev (Director of Technology) represent a trinity of creative, operational, and technical excellence. This isn't a founder-led shop; it's a structured agency with clear roles and accountability.
- Revenue per employee: ~$171K (indicating high-value, not high-volume work)
- Zero reliance on SEO or paid traffic for acquisition
- Strong social presence (Twitter, LinkedIn, Instagram) as a portfolio, not a funnel
- Diverse service stack: design, animation, strategy, web—no single point of failure
The Unsexy Truth About $4.8M
Raxo proves that sustainable agency growth isn't about traffic—it's about trust, execution, and the courage to ignore vanity metrics.
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Raxo | Creative, design, data-driven agency in New York City
Raxo is a full-service diverse agency in the truest sense based in New York City. We delve into design, animation, strategy and web design services.
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About raxo.tv
Raxo is a full-service diverse agency in the truest sense based in New York City. We delve into design, animation, strategy and web design services.
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raxo.tv uses 16 technologies across their website including HSTS, Prismic, WordPress, Netlify, and more.
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raxo.tv receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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