rayenceusa.com
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The Invisible Giant of Digital X-Ray
How Rayence USA dominates medical imaging with 49 employees and $12.3M in revenue
In the shadowy world of medical hardware, Rayence USA operates like a ghost—manufacturing high-end flat panel detectors for hospitals worldwide while remaining virtually unknown to the public. With just 49 employees generating $12.3M annually, they've built a B2B empire on the invisible infrastructure of modern radiology.
"They're not selling to patients—they're selling the eyes that see inside patients."
The Niche That Doesn't Need Marketing
Rayence's traffic profile reveals a classic B2B industrial playbook: 56% organic search, 27% direct traffic. This isn't a company chasing clicks—it's a company that hospitals seek out when they need reliable detectors. Their top keywords aren't brand terms but technical specifications: 'rayence 17×17 dr' (250 monthly searches) and 'rayence 17 17 csi wired detector' (60 monthly searches). The real kicker? Their third most popular keyword is 'foosh injury' (2,020 monthly searches)—a medical term for 'fall on an outstretched hand' that reveals exactly who their customers are: radiologists treating common fractures.
The 49-Person Powerhouse
With 49 employees and $12.3M in revenue, Rayence achieves $251,000 revenue per employee—remarkable efficiency for hardware manufacturing. Their team is strategically distributed: Robert Puleo manages Northeast sales, Lindsay Kim handles customer relations, Harry Yoon drives business development, Sidny Cantave covers Florida and Latin America, and Joel Godoy provides technical support. This lean structure suggests they're not building everything in-house but orchestrating supply chains with surgical precision.
- Specializes in flat panel detectors (FPDs) and digital radiography systems—nothing else
- Global reach with US headquarters, yet 82.7% of traffic is 'undefined' (likely international)
- Built on modern tech stack: Tailwind CSS, Bootstrap, Google Analytics, Zendesk
- Active social presence: YouTube channel for product demos, Facebook for community, LinkedIn for B2B networking
Rayence USA represents the antithesis of growth-hacking startups. While SaaS companies chase viral loops and consumer apps optimize for engagement, this medical equipment manufacturer thrives on deep technical expertise and long-term B2B relationships. Their website is functional, not flashy—built with Tailwind CSS and Bootstrap, optimized for speed (HSTS, lazy loading), and integrated with Zendesk for customer support. It's a digital storefront that knows exactly who walks through its doors: hospital procurement officers, radiology department heads, and biomedical engineers.
The Quiet Monopoly Play
Rayence proves that in B2B hardware, you don't need to be loud—you need to be indispensable. With $12.3M in revenue and 49 employees, they've built a business that runs on technical precision rather than marketing volume. For founders and investors, the lesson is clear: sometimes the most valuable companies are the ones you've never heard of.
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Rayence | Digital X-ray Imaging Solutions | United States
Rayence, a global leader in the design, development, manufacturing, and supply of flat panel detectors (FPD) and digital radiography imaging systems
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About rayenceusa.com
Rayence, a global leader in the design, development, manufacturing, and supply of flat panel detectors (FPD) and digital radiography imaging systems
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rayenceusa.com uses 18 technologies across their website including UserWay, Font Awesome, HSTS, and more.
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Wix
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rayenceusa.com receives approximately 1.7K monthly visitors and ranks #9,346,110 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:35 on the site.
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